Marketing Plan SWOT
naoiac
rubric_for_assignment.docx
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Exemplary 100% |
Fair 70% |
Unacceptable 0% |
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1. Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry. Weight: 20% |
24 (20%)
Thoroughly determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry. Feedback: |
Points: 16.8 (14%)
Partially determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry. Feedback: |
Points: 0 (0%)
Did not submit or incompletely determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry. Feedback: |
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2. Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house. Weight: 40% |
Points: 48 (40%)
Thoroughly discussed your critical steps within your supply-chain and operational system. Thoroughly explained the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Thoroughly determined whether you will use an outside vendor or complete the work in house. Feedback: |
Points: 33.6 (28%)
Partially discussed your critical steps within your supply-chain and operational system. Partially explained the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Partially determined whether you will use an outside vendor or complete the work in house. Feedback: |
Points: 0 (0%)
Did not submit or incompletely discussed your critical steps within your supply-chain and operational system. Did not submit or incompletely explained the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Did not submit or incompletely determined whether you will use an outside vendor or complete the work in house. Feedback: |
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3. Analyze the company’s pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company’s products or services. Weight: 30% |
Points: 36 (30%)
Thoroughly analyzed the company’s pricing strategy relative to its pricing objective. Thoroughly examined major internal and major external factors that could potentially affect the pricing of the company’s products or services. Feedback: |
Points: 25.2 (21%)
Partially analyzed the company’s pricing strategy relative to its pricing objective. Partially examined major internal and major external factors that could potentially affect the pricing of the company’s products or services. Feedback: |
Points: 0 (0%)
Did not submit or incompletely analyzed the company’s pricing strategy relative to its pricing objective. Did not submit or incompletely examined major internal and major external factors that could potentially affect the pricing of the company’s products or services. Feedback: |
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4. 2 references. Weight: 5%. |
Points: 6 (5%)
Exceeds number of required references; all references high quality choices. Feedback: |
Points: 4.2 (3.5%)
Meets the required number of references; some or all references poor quality choices. Feedback: |
Points: 0 (0%)
No references provided. Feedback: |
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5. Writing Mechanics, Grammar, and Formatting. Weight: 5% |
Points: 6 (5%)
Error-free or almost error-free grammar, spelling, punctuation, or formatting. Feedback: |
Points: 4.2 (3.5%)
Partially free of errors in grammar, spelling, punctuation, or formatting. Feedback: |
Points: 0 (0%)
Serious and persistent errors in grammar, spelling, punctuation, or formatting. Feedback: |
Show Descriptions Show Feedback
1. Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry. Weight: 20%--
Levels of Achievement:
Exemplary 100% 24 (20%) points
Thoroughly determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
Fair 70% 16.8 (14%) points
Partially determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
Unacceptable 0% 0 (0%) points
Did not submit or incompletely determined the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
Feedback:
2. Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house. Weight: 40%--
Levels of Achievement:
Exemplary 100% 48 (40%) points
Thoroughly discussed your critical steps within your supply-chain and operational system. Thoroughly explained the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Thoroughly determined whether you will use an outside vendor or complete the work in house.
Fair 70% 33.6 (28%) points
Partially discussed your critical steps within your supply-chain and operational system. Partially explained the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Partially determined whether you will use an outside vendor or complete the work in house.
Unacceptable 0% 0 (0%) points
Did not submit or incompletely discussed your critical steps within your supply-chain and operational system. Did not submit or incompletely explained the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Did not submit or incompletely determined whether you will use an outside vendor or complete the work in house.
Feedback:
3. Analyze the company’s pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company’s products or services. Weight: 30%--
Levels of Achievement:
Exemplary 100% 36 (30%) points
Thoroughly analyzed the company’s pricing strategy relative to its pricing objective. Thoroughly examined major internal and major external factors that could potentially affect the pricing of the company’s products or services.
Fair 70% 25.2 (21%) points
Partially analyzed the company’s pricing strategy relative to its pricing objective. Partially examined major internal and major external factors that could potentially affect the pricing of the company’s products or services.
Unacceptable 0% 0 (0%) points
Did not submit or incompletely analyzed the company’s pricing strategy relative to its pricing objective. Did not submit or incompletely examined major internal and major external factors that could potentially affect the pricing of the company’s products or services.
Feedback:
4. 2 references. Weight: 5%.--
Levels of Achievement:
Exemplary 100% 6 (5%) points
Exceeds number of required references; all references high quality choices.
Fair 70% 4.2 (3.5%) points
Meets the required number of references; some or all references poor quality choices.
Unacceptable 0% 0 (0%) points
No references provided.
Feedback:
5. Writing Mechanics, Grammar, and Formatting. Weight: 5%--
Levels of Achievement:
Exemplary 100% 6 (5%) points
Error-free or almost error-free grammar, spelling, punctuation, or formatting.
Fair 70% 4.2 (3.5%) points
Partially free of errors in grammar, spelling, punctuation, or formatting.
Unacceptable 0% 0 (0%) points
Serious and persistent errors in grammar, spelling, punctuation, or formatting.
Feedback:
Name:MKT100 Week 7 Journal 4: Marketing Plan Part D: Pricing and Distribution Strategy
Description:MKT100 Week 7 Journal 4: Marketing Plan Part D: Pricing and Distribution Strategy
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