Marketing Homework
naoiac
marketing_outline.docxStrengths – Providing Benefits and focusing on filling tough jobs
Weaknesses - Understaffed and Not a well-known business
Opportunities – Increased Hiring, Growing Healthcare Market
Threats – Recession and Growth of Competition
1. Critical Supply Chain Steps
b. Office Setup/Lease
c. Build Candidate pool through job boards and website
2. Distribution Steps
a. Posting on key sites for Employers
b. Prospective Client meetings
3. Price Objectives: Quality Products
4. Price Strategy: Premium
5. Internal Factors
a. Benefits Provided
b. Operating Cost
6. External Factors
a. Image
b. Level of Competition
c. Economy
