Marketing Homework

MKT100

Dr. Fraiser

Curtis Elite-Target Markets

Curtis Elite, a staffing company, has two types of customers; The Client, which is the companies that will pay us to find employees, and the Candidates, the people Curtis Elite would recruit and place on assignments with the clients. Curtis Elite prides itself on being a diverse company accepting employers and employees from various backgrounds.

The business customers that Curtis Elite Staffing will target are local businesses in the Raleigh area that are continuously growing. The target company would employ between 2,000 -4,000 employees, which would include but not be limited to, places like hospitals, public utility companies, city and state offices, and warehouses. We would like to target companies who will use $500,000 or more in staffing services each year. America's work force is changing as more and more people are looking for the flexibility that temporary work provides. Companies are tapping into the flexible labor market to keep fully staffed during busy times.

According to the U.S Bureau of Labor Statistics, the average direct cost for a new employee is $57,967.88 including basic wages, benefits, and taxes. Add in costly overtime during the vacancy of the position, recruiting and advertising costs, screening and testing costs, and this number can quickly grow exponentially. A staffing service can provide you with a predictable cost per hire and many offer financial guarantees to support the quality of their talent. In addition to cost per hire savings, employees contracted through staffing agency fall under the staffing agency’s unemployment and worker’s compensation claims. This can quickly decrease costly overhead due to injuries and employee turnover.

The candidates that Curtis Elite would like to target would have the following attributes:

· Male or Female

· Education:

· High School Diploma

· Any Level College Education- Major’s in Business, Human Resources, IT/Computer Information Systems

· Flexible schedule

· Willingness to work long-term and short term assignments

· Willingness to work in various locations in Raleigh, NC and surrounding areas

To attract the most qualified employees, staffing services offer highly competitive wages and benefits. The average temporary or contract employee earns around $12 per hour. Some earn more than their permanent counterparts. Most staffing companies offer health insurance as well as vacation and holiday pay, and many offer retirement plans. Virtually any temporary or contract employee who wants benefits can find a staffing firm that offers them.

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