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Many advertisements are misleading and show that if a person is willing to have sexual

intimacy, they will get material things from it. Kilbourne’s article uses a cigarette boat ad to

show that women are rewarded for their sexuality by the man sharing his wealth. For example,

the ad has a women lying in a man’s arms saying, “Does this mean I get a ride in your

Cigarette?” (Kilbourne 459). In other words, will I receive material rewards for having sex with

you? This type of advertising is considered pornography because it uses socially unacceptable

poses and postures. Advertising like this is insulting to women’s intelligence and self-esteem

because even if women do not look or act like the model in the advertisement, they are still

capable of acquiring the material things shown.