Research Paper

Advanced Technical Writing

Willie L. Williams Jr.

University of Maryland University College

To: Dr. Amber Lancaster

From: Willie L. Williams Jr.

Subject: PROPOSAL TO INCREASE ENROLMENTS

Date: 30 August 2014

The objective of my writing to you is to draw attention to the relevant issue and offer its solution. The issue that UMUC campus is currently facing is declining enrolments which have either direct or indirect negative impact on all the member of the campus. Taking this issue into account, the problem is to be solved in the nearest future.

Summary

As you know, the lack of enrolments in UMUC campus poses a serious problem, being the reason for lay-off of 70% employees. Decline in enrolments has led to considerable financial shortages in the university, i.e. $25 mln in the current year (Wells, 2014). UMUC University is the learning facility for non-traditional students (including militants, federal government members and working adults). As the facility is the employer for about 2 thousand people in the USA, the loss of revenue caused by decline in enrolments has a negative impact on the employees who face lay-offs and already enrolled students who receive the services provided by the campus staff.

Taking this into account, I would like to draw your attention to this problem and offer to work on the solution as soon as possible as the students currently studying it the facility feel its negative effect on themselves having problems with receiving needed services. To my thinking, the possible solution is that the campus administration should address the government with the request to create some alternative source of funding so that there is no need to lay off faculty members. It is likely that it would be possible to establish some additional paid courses that would attract more students. Moreover, it is crucial to enhance and widen UMUC marketing campaign to attract more students and increase the number of enrolments.

References:

Wells, C. (March 28, 2014). “UMUC to lay off 70 amid declining enrolments.” The Baltimore

Sun. Retrieved on August 20, 2014 from http://www2.ivcc.edu/eng1205/Handouts/AudienceTypes.htm