marketing

HI5004 Marketing Management

Words limit 3000 Presentation Due Week 9 &10

(As per your allocated time and week)

· Choose an organization form the following Industries:

· Australian Dairy farmers

· Hybrid car (choose one brand)

· Australian wool industry

· Business schools in Australia

· Online course

· Any tourist resort in Australia

· Wine industry

· Organic food

· Health and fitness industry

· Farm house

· Any non profit organization like Red cross or Salvation army

· Any small to medium size company in Australia

· Discussion on theory maximum 20%

· This assignment is in report form with the following headings:

· Executive summary

· Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

· Comments on both Micro and Macro environmental forces affecting the company

· Brief analysis of consumer perceptions and behaviour about the brand/company

· Marketing Mix (brief discussion)

· Your comments or any recommendations

· References Harvard style

· Research at least 3 to 4 academic articles on the topic

· To do well groups need to do a quality research and follow the structure with application of marketing concepts.