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stage_4.docxCase Study, Stage 4: Executive Briefing on Business Benefits and Considerations of Proposed Technology Solution
Before you begin this assignment, be sure you have
1. Read the “UMUC Haircuts Case Study Stage 1, 2 & 3 ” & review “Walmart Example.”
2. Review Instructor feedback from previous submissions.
Purpose of this Assignment
This assignment gives you the opportunity to demonstrate your ability to communicate effectively with an important stakeholder. This assignment specifically addresses the following course outcomes to enable you to:
· analyze business strategy to recognize how technology solutions enable strategic outcomes
· identify and plan IT solutions that meet business objectives
Overview of Executive Briefing for UMUC Haircuts
For your Stage 2, you identified a proposed IT solution to improve that business process. Your research included planning for IT and business resources, identifying solution components, and identifying ways the new technology would improve the business process and support the strategy for competitive analysis. Modeling the AS IS and TO BE Processes helped identify the steps in the business process you are improving for UMUC Haircuts.
In Stage 3, you evaluated IT considerations as to their role and importance to the proposed IT solution to be implemented to improve the business process for UMUC Haircuts.
In Stage 4, you will prepare and present an Executive Briefing of your findings. For your executive briefing select the major components from each stage of the project to present to UMUC Haircuts. Present this briefing to Myra Morningstar, the owner of UMUC Haircuts to explain and provide the justification for her to implement your technology solution. For purposes of this exercise you do not need to focus on the cost of the proposed solution, but rather focus on convincing her that it will improve the operation of UMUC – specifically the business process you selected for improvement.
Resources:
Executive Briefing for UMUC Haircuts: Presentation. The table below explains how to incorporate information from the earlier stages into this Stage 4 Presentation.
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Category |
Details: At least ten (10) slides – a slide for each bullet below- that bullet points the following: |
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Title Slide |
· Introduce the project |
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Stage One
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· Identify the competitive advantage you selected for UMUC Haircuts · Identify business process you selected to improve |
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Stage Two
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· Identify the Solution you chose to improve the process and help UMUC Haircuts with their strategy for competitive advantage. · Address how the IT solution you proposed will improve the process. · Give an overview of IT solution components, IT skills, and business resources needed to implement the solution. Explain how these all would work together to improve the process. · Explain business benefits of the solution and how the strategy for competitive advantage will be met. |
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Stage Three |
· Review the IT considerations you determined to be most important. This would include any consideration that has a High importance ranking. Select no more than five of the IT considerations that are the MOST important. |
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Other |
· Identify major benefits and risks associated with your proposed solution · Summary and Conclusion |
Executive Briefing:
· A Title on every slide
· Consistent graphics throughout the presentation
· Brief bullet points only on slides
· Notes: The bullet points in your presentation will be supported by relevant details in the Notes section of the slides, which contain the actual words you would say to present each slide .
PowerPoint Resources
How to Excel at Briefing Senior Executives:
http://webcache.googleusercontent.com/search?q=cache:bOsAyAFilmAJ:http://www.melissalewis.com/articles/A-Briefings.pdf%2Bhttp://www.melissalewis.com/articles/A-Briefings.pdf&rls=com.microsoft%3Aen-us%3AIE-SearchBox&oe=UTF-8&rlz=1I7GGLL_en&hl=en&ct=clnk
The Rule of Seven (scroll down to article): http://webcache.googleusercontent.com/search?q=cache:d1Ww-9teU0wJ:http://ezinearticles.com/%3FThe-Rule-of-Seven%26id%3D364277%2B%EF%82%A7+http://ezinearticles.com/%3FThe-Rule-of-Seven%26id%3D364277&rls=com.microsoft%3Aen-us%3AIE-SearchBox&oe=UTF-8&rlz=1I7GGLL_en&hl=en&ct=clnk
Assignment: UMUC Haircuts Stage 4: Create an document that includes:
I. An executive briefing in PowerPoint covering the following topics: (each bullet below should be represented by at least one slide)
· Introduce the project
· Identify a business competitive advantage for UMUC Haircuts
· Identify a business process to improve
· Identify the IT Solution you chose to improve the process
· State how the solution and components will improve the business process.
· Give an overview of IT solution components, IT Skills/Services & Business/Management Resources
· Explain business benefits of the solution and how the strategy for competitive advantage will be met.
· Review the IT considerations you determined to be most important in the Table in Stage 3. This would include any consideration that you ranked with high importance. Select up to 5 that you consider to be the MOST important. Briefly explain the impact on UMUC Haircuts – what the considerations are/mean, what they mean to the UMUC Haircuts business, and what needs to be done about them.
· Identify major benefits and risks associated with your proposed solution.
· Summary and Conclusion: Brief review and final sales pitch!
II. Notes: Details Section of Presentation
· The bullet points in your presentation will be supported by relevant details in the Notes section of the slides, which contain the actual words you would say to present each slide . This is an important part of your presentation. If you were writing a paper, the content would be in the notes and the PowerPoint slides would be the outline.
· Presentations with limited or no “Notes” will receive much lower grades, because the bullets should not tell the whole story.
III. Resources
· While use of external resources (resources other than those provided in the classroom) is not required, your presentation may be strengthened by incorporating research. Remember to correctly cite and reference any sources.
· Any direct quotes should be indicated within the slide text with appropriate quotation marks and an in-text citation (however direct quotes should be short and used sparingly, if at all).
· Complete references for all sources should be included in the corresponding Notes section. Paraphrased material can just be referenced within the Notes section of the slides without an in-text citation on the slide. This deviates from APA style but keeps the slides more readable.
Note: Do not include your resources on a separate slide in the presentation. They need to be included in the notes section of the slide to which they pertain.
Additional Instructions:
Formatting: Stage 4 – Executive Briefing
· Content on your Slides should be double-spaced
· Use bullet points – 6-8 words per line; 4-7 lines per slide; Font – preferably Arial, Verdana or Calibri (sans serif) size 18;
· Your presentation format should be professional and use a business or technology theme to make it interesting in appearance to keep your audience’s attention.
· Use graphics sparingly but to emphasize key points and add interest. Stay with the same theme of graphics throughout your presentation. For example use all clip art, all photograph, etc.
· Proofread and Spellcheck (including what you write in the Notes section)!
· Use the Grading Rubric to be sure you have covered everything.
· Submit your presentation as a Microsoft PowerPoint document (or a presentation format that can be read using PowerPoint) with your last name first in the filename: Lastname_firstname_Stage _4
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ISFM-300 Case Study, Stage 4 Rubric: Executive Briefing on Business Benefits and Considerations of Proposed Technology Solution
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Criteria |
90-100% Far Above Standards |
80-89% Above Standards |
70-79% Meets Standards |
60-69% Below Standards |
< 60% Well Below Standards
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Possible Points |
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Title Slide With PowerPoint Theme
(1 slide) |
5 Points
Includes a professionally presented Title Slide with appropriate information using a PowerPoint Theme
|
4 Points
Includes a Title Slide with appropriate information and a PowerPoint Theme
|
3 Points
Includes a Title Slide properly formatted. |
2 points
Includes a Title Slide, poorly or incom-pletely formatted. |
0-1 Point
No title slide or theme is used in presentation. |
5 |
|
Competitive Advantage and Business Process to Improve
(1 slide each) |
9-10 Points
Brief explanation of the strategy for competitive advantage and process to be improved is clearly presented and demonstrates understanding of the course vocabulary and concepts, sophisticated analysis and critical thinking. |
8 Points
Brief explanation of the strategy for competitive advantage and process to be improved is clearly presented using course vocabulary and concepts. |
7 Points
Brief explanation of the strategy for competitive advantage and process to be improved is presented using course vocabulary and concepts. |
6 Points
Explanation is unclear; or may not adequately describe the process in the case study; may be lacking in demonstra-tion of under-standing of course vocabulary and concepts, analysis, and/or critical thinking. |
0-5 Points
Little or no description of problem area or process to be improved is provided. |
10 |
|
Description of Proposed Solution
(1 slide) |
5 Points
Description of the proposed technical solution is clearly stated in a manner that captures the attention of the audience and sets the stage for the presentation. |
4 points
Description of the technical solution sets the stage for the presentation. |
3 Points
Description of the proposed technical solution is provided. |
2 Points
Description of the proposed technical solution is not clearly presented and/or is not adequate to set the stage for presenta-tion. |
0-1 Point
Little or no explanation of proposed solution provided. |
5 |
|
How The Solution Improves the Process
(1 slide) |
5 Points
Description of how the solution improves the process is clearly stated using course vocabulary and concepts in a manner that captures the attention of the audience and sets the stage for the presentation. |
4 Points
Description of how the solution improves the process is clearly stated using course vocabulary and concepts. |
3 Points
Description of how the solution improves the process is provided. |
2 Points
Description of how the solution improves the process is not clearly presented and/or is not adequate to set the stage for presenta-tion.
|
0-1 Point
Little or no explanation of how the solution improves the process is provided. |
5 |
|
Information Technology Components, IT Skills & Business Resources
(minimum 1 slide) |
9-10 Points
The technology components, IT skills and business resources are clearly explained Written in third person, clearly presented and demonstrates understanding of the course vocabulary and concepts, sophisticated analysis and critical thinking. A professionally presented graphic of the solution is presented. |
8 points
The technology components, IT skills and business resources are explained. Written in third person clearly presented and demonstrates understanding of the course vocabulary and concepts, shows analysis and critical thinking. A well done graphic of the solution is presented. |
7 points
The technology components, IT skills and business resources are explained. |
6 points
Description of the technology compon-ents and business resources are not clearly presented and/or is not adequate.
|
0-5 points
Little or no explanation of technology components and business resources. |
10 |
|
Business Benefits & Strategy for Competitive Advantage
( 1 slide) |
9-10 Points
Business Benefits and Strategy for Competitive Advantage are relevant to the business in the case study and the proposed solution. Well supported and convincing explanation is provided on how solution supports the business and strategy for competitive advantage using course vocabulary and concepts. |
8 points
Business Benefits and Strategy for Competitive Advantages are relevant to the business in the case study and the proposed solution. Explanation is provided on how solution supports the business operation or the strategy for competitive advantage using course vocabulary and concepts. |
7 points
Business Benefits and Strategy for Competitive Advantages are explained and are somewhat relevant to the proposed solution. Explanation is provided on how solution supports the business operation and the strategy for competitive advantage. |
6 points
Only benefits or strategy is explained and somewhat relevant to the proposed solution. |
0-5 points
Business benefits and strategy for competitive analysis are not explained; or little effort demonstrated |
10 |
|
Business & Information Technology Consider-ations
(minimum 1 slide) |
18-20 Points
The most important (no more than 5) IT considerations are explained clearly; the impact of each to the business in the case study and the explanation of what must be done clearly demonstrate a strong understanding of the course vocabulary, concepts, analysis and critical thinking. |
16-17 points
The most important IT considerations (no more than 5) are listed and the impact of each to the business in the case study and what must be done demonstrate an understanding of the course vocabulary, concepts, analysis and critical thinking. |
14-15 Points
The most important IT considera-tions (no more than 5) are listed, and the explanations of the impact to the business in the case study and explanations of what must be done are adequate. |
12-13 Points
The most important IT considera-tions are too numerous to indicate prioritiza-tion; and/or explana-tions do not adequately describe each’s impact on the business in the case study and/or what must be done; may be lacking in demonstra-tion of under-standing of course vocabulary and concepts or analysis.
|
0-11 Points
Most important considerations are not provided; or explanations of the considerations are not provided; or little effort demonstrated. |
20 |
|
Business Benefits and Risks
( 2 slides) |
9-10 Points
Benefits and risks are clearly relevant to the business in the case study and the proposed solution. Well supported explanation on how benefits and risks of the new IT solution to improve the business process relates to successful business operation using course vocabulary and concepts. |
8 Points
Benefits and risks identified are relevant to the business in the case study and the proposed solution. Detailed explanation is provided of how risks and benefits of the new IT solution to improve the business process and affects the business operation using course vocabulary and concepts. |
7 Points
Benefits and risks identified are relevant to the business in the case study and the proposed solution. |
6 Points
Only benefits OR risks are described. Both benefits and risks are described, but: benefits and/or risks identified may not be relevant to the business in the case study and/or the proposed solution. Not all benefits have an explanation as to how the solution supports the business operation. |
0-5 Points
Few or no benefits or risks provided. Few or no explanations given. Little effort demonstrated. |
10 |
|
Conclusion
(1 slide) |
5 Points
Conclusion clearly provides an effective and meaningful closing to the presentation. |
4 Points
Conclusion is effective and relevant to the presentation. |
3 Points
Conclusion is relevant to the presentation. |
2 Points
Conclusion is somewhat effective and/or relevant to the presenta-tion. |
0-1 Points
No conclusion provided or little effort demonstrated. |
5 |
|
Presentation Format |
18-20 Points
Presentation is clear and concise, written in third person and supported by complete and appropriate notes. It reflects effective organization and creative design; correct structure of slides, uses course vocabulary and concepts, grammar, and spelling; presented in a professional format for an oral presentation; references are appropriately incorporated and cited using APA style as indicated in the instructions. |
16-17 Points
Presentation is complete and clear, written in third person, and supported by appropriate notes. It reflects effective organization and correct structure of slides, may have few grammar or spelling errors; presented in a professional format; uses course vocabulary and concepts; references (if included) are appropriately incorporated and cited using APA style as indicated in the instructions. |
14-15 Points
Presentation is complete and supported by notes. It includes correct structure of slides, may have some grammar and/or spelling errors; lacks use of course vocabulary and concepts; references (if included) are appropriately incorporated and cited using APA style as indicated in the instructions. |
12-13 Points
Presenta-tion has few notes, and/or is not well organized, and/or contains several grammar and/or spelling errors; and/or does not follow APA style for references (if included) and citations as indicated in the instructions |
0-11 Points
Presentation includes very few or no notes; is extremely poorly done and/or does not convey the information or shows little effort. |
20 |
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TOTAL Points Possible |
100 |
4/6/2014- for Summer 2014 ISFM-300 Case Study, Stage 4 : Executive Summary 5 | Page
