Business help
Rahrah80
part1.pptxSuperCool Sports
BUSINESS PLAN
Executive Summary
SuperCool Sports is an all gender and age ‘used’ sports gear retailer located at 5432 Liverpool in Las Vegas Nevada.
Through encouraging appropriate kitting especially to spectators we intend to quickly gain market share.
SuperCool Sports is a Las Vegas based L.L.C. owned by Ryan Bundy.
Las Vegas is an ideal location because it is centrally located among different higher learning institutions with our main target being the diverse and active students. SuperCool offers a wide variety of quality sports apparel to low income earners at live sports events.
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Advantages of LLC
Tax flexibility- Taxed like a sole proprietor
Less paperwork- owner decides on documentation thus flexible.
Limited Liability- owners not personally liable to business debts thus private assets secured.
Taxation not done directly from business but through owner’s tax returns.
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Disadvantages of LLC
Self employment taxes- since business not taxed directly owner is subjected to S.E.Ts generally higher than corporate taxes.
Roles confusion since no default protocol is set in most cases.
Limited life- existence determined by owner’s availability.
Market Plan- Products
Despite having a physical office, we will rely on active sports events to put up temporary stores for customer convenience.
We intend to create event and retail store awareness through the social media thus leading to greater word-of-mouth marketing.
We will organize lucrative promotions to attract sponsorship from health and sports enthusiasts.
The diverse culture and sports enthusiasm of higher learning students blends well with the annual sports calendar. Being a techno savvy generation, this is bound to intensify our activities.
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Market Plan- Pricing
SuperCool intends to take advantage of the spectator body who will need short term appropriate kitting thus opting for cheaper and quality gear.
Our target is impulse buying based on the event hype thus we aim for a minimum 40% profit for each item but will be flexible upwards depending on demand.
This client category relies on limited funds based on pocket money, stipends and wages from part time jobs. Our pricing strategy is pegged on new product vendors within the city and will work with partners who will offer their new products for sale through our network. This is to take care of the well to do clients who would like to enjoy the convenience of our stores.
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Marketing Plan- Distribution
Central permanent Store in city
Temporary shift stores at sports events
Online booking and physical delivery to preferred location within city
Monthly sports sales days at various higher learning institutions.
Economic Challenges
Limited cash flow at the onset will impact through limited variety of products, product movement and marketing.
Limited credit acquisition options from formal lending institutions.
Limited tax management knowledge will complicate initial pricing.
Being a startup, we need to minimize costs and may not be able to afford comprehensive consultancy fees from various experts necessary in business development.
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Competition
Event sponsors who provide branded equipment will automatically reduce my market share.
Established new sports gear vendors who may resort to sale options and discounts at certain sports events.
Implementation
Use flyers and posters to announce sports events and our products.
Attend as many sports functions as possible to meet various stakeholders to share our experience and learn new tactics.
Organize our own annual inter-college competition with help of sourced healthcare and fitness sponsors.
