MARKETING AND ECONOMICS
MARKETING
Assignment 2: Developing, Managing, and Operating a Retail Business Due Week 8 and worth 300 points
Imagine that you recently took over your friend’s small retail business and you now have to do the following:
· Rename the store
· Create new hours of operations
· Hire two (2) new part-time employees and two (2) new full-time employees
· Address a new plan for building your clients and merchandise, and
· Address the issues of the remaining employees from the acquired business, who are disgruntled because you are relocating the store to the center of the town where you live.
Consider how you are going to develop, manage, and operate your new retail business.
Additional resources: http://www.entrepreneur.com/article/75912 http://retail.about.com/od/startingaretailbusiness/tp/checklist.htm http://www.youtube.com/watch?v=fecPdpw3RYw http://www.entrepreneur.com/businessideas/industry/30.html
Write a three to six to eight (6-8) paper in which you:
1. Propose two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business.
2. Develop a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation.
3. Apply the concept of the one-hundred (100) percent location and saturation to your retail store.
4. Create a design for the most important financial dimensions of your business, and develop a strategic plan for addressing the dimensions that you have indicated.
5. Create a name, a mission, and a philosophy for your retail store.
6. Define store hours, including holidays and weekends, and describe the key goals of employee management.
7. Develop a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display.
8. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Analyze the retailing consumer and database management in retailing.
· Analyze human resource management and financial aspects of operation management in retail organizations.
· Describe the dimensions of operating a retail business and the development of merchandise plans.
· Use technology and information resources to research issues in retail management.
· Write clearly and concisely about retail management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
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Points: 300 |
Assignment 2: Developing, Managing, and Operating a Retail Business |
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Criteria |
Unacceptable Below 60% F |
Meets Minimum Expectations 60-69% D |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Propose two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business. Weight: 15% |
Did not submit or incompletely proposed two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business. |
Insufficiently proposed two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business. |
Partially proposed two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business. |
Satisfactorily proposed two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business. |
Thoroughly proposed two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business. |
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2. Develop a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation. Weight: 15% |
Did not submit or incompletely developed a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation. |
Insufficiently developed a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation. |
Partially developed a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation. |
Satisfactorily developed a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation. |
Thoroughly developed a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation. |
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3. Apply the concept of the one-hundred (100) percent location and saturation to your retail store. Weight: 10% |
Did not submit or incompletely applied the concept of the one-hundred (100) percent location and saturation to your retail store. |
Insufficiently applied the concept of the one-hundred (100) percent location and saturation to your retail store. |
Partially applied the concept of the one-hundred (100) percent location and saturation to your retail store. |
Satisfactorily applied the concept of the one-hundred (100) percent location and saturation to your retail store. |
Thoroughly applied the concept of the one-hundred (100) percent location and saturation to your retail store. |
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4. Create a design for the most important financial dimensions of your business, and develop a strategic plan for addressing the dimensions that you have indicated. Weight: 15% |
Did not submit or incompletely created a design for the most important financial dimensions of your business, and did not submit or incompletely developed a strategic plan for addressing the dimensions that you have indicated. |
Insufficiently created a design for the most important financial dimensions of your business, and insufficiently developed a strategic plan for addressing the dimensions that you have indicated. |
Partially created a design for the most important financial dimensions of your business, and partially developed a strategic plan for addressing the dimensions that you have indicated. |
Satisfactorily created a design for the most important financial dimensions of your business, and satisfactorily developed a strategic plan for addressing the dimensions that you have indicated. |
Thoroughly created a design for the most important financial dimensions of your business, and thoroughly developed a strategic plan for addressing the dimensions that you have indicated. |
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5. Create a name, a mission, and a philosophy for your retail store. Weight: 10% |
Did not submit or incompletely created a name, a mission, and a philosophy for your retail store. |
Insufficiently created a name, a mission, and a philosophy for your retail store. |
Partially created a name, a mission, and a philosophy for your retail store. |
Satisfactorily created a name, a mission, and a philosophy for your retail store. |
Thoroughly created a name, a mission, and a philosophy for your retail store. |
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6. Define store hours, including holidays and weekends, and describe the key goals of employee management. Weight: 10% |
Did not submit or incompletely defined store hours, including holidays and weekends, and did not submit or incompletely described the key goals of employee management. |
Insufficiently defined store hours, including holidays and weekends, and insufficiently described the key goals of employee management. |
Partially defined store hours, including holidays and weekends, and partially described the key goals of employee management. |
Satisfactorily defined store hours, including holidays and weekends, and satisfactorily described the key goals of employee management. |
Thoroughly defined store hours, including holidays and weekends, and thoroughly described the key goals of employee management. |
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7. Develop a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display. Weight: 10% |
Did not submit or incompletely developed a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display. |
Insufficiently developed a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display. |
Partially developed a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display. |
Satisfactorily developed a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display. |
Thoroughly developed a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display. |
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8. 3 references Weight: 5% |
No references provided |
Does not meet the required number of references; all references poor quality choices. |
Does not meet the required number of references; some references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
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9. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 8 errors present |
7-8 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |
ECONIOMICS
NOTE: This is the resources to use to do this part. http://www.bls.gov/emp/ep_chart_001.htm
http://www.bls.gov/opub/ted/2013/ted_20131113.htm
http://www.bls.gov/cps/minwage2013.pdf
http://www.bls.gov/cps/minwage2010.htm
http://www.cbo.gov/sites/default/files/cbofiles/attachments/44995-MinimumWage.pdf
http://www.federalreserve.gov/newsevents/lectures/origins-and-mission.htm
http://www.federalreserve.gov/monetarypolicy/default.htm
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Assignment 3: Domestic Factors Select one of the following domestic issues: Health Care, Cost of College Education,specific to the state that you live in. Write a four to five (4-5) page paper in which you:
1. Assess the nature of the problem pertaining to the selected domestic issue, indicating the contributing factors to the problem.
2. Analyze the impact of the selected domestic issue to the economy and suggest how the negative impact of the issue can be minimized. Provide support for your rationale.
3. Determine the stakeholder costs associated with the selected domestic issue. Suggest two (2) alternatives to reduce the cost.
4. Propose one (1) government intervention that could lessen the economic and business impact. Provide a justification for your rationale.
5. Suggest one (1) alternative to government intervention as a resolution to the problem.
6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
· Apply economic concepts and approaches to the formulation, implementation, and evaluation of business strategy and public policy in the areas of economics.
· Analyze critical domestic and international factors that influence national economies, and develop alternatives for businesses and governments to effectively respond to these strategic issues.
· Develop change strategies to effectively implement economic policy modifications, respond to market conditions, and improve economic performance.
· Use technology and information resources to research issues in economics.
· Write clearly and concisely about economics using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Click here to view the grading rubric for this assignment.
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Points: 280 |
Assignment 3: Domestic Factors |
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Criteria |
Unacceptable Below 60% F |
Meets Minimum Expectations 60-69% D |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Assess the nature of the problem pertaining to the selected domestic issue, indicating the contributing factors to the problem. Weight: 15% |
Did not submit or incompletely assessed the nature of the problem pertaining to the selected domestic issue, indicating the contributing factors to the problem. |
Insufficiently assessed the nature of the problem pertaining to the selected domestic issue, indicating the contributing factors to the problem. |
Partially assessed the nature of the problem pertaining to the selected domestic issue, indicating the contributing factors to the problem. |
Satisfactorily assessed the nature of the problem pertaining to the selected domestic issue, indicating the contributing factors to the problem. |
Thoroughly assessed the nature of the problem pertaining to the selected domestic issue, indicating the contributing factors to the problem. |
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2. Analyze the impact of the selected domestic issue to the economy and suggest how the negative impact of the issue can be minimized. Provide support for your rationale. Weight: 20% |
Did not submit or incompletely analyzed the impact of the selected domestic issue to the economy and did not submit or incompletely suggested how the negative impact of the issue can be minimized. Did not submit or incompletely provided support for your rationale. |
Insufficiently analyzed the impact of the selected domestic issue to the economy and insufficiently suggested how the negative impact of the issue can be minimized. Insufficiently provided support for your rationale. |
Partially analyzed the impact of the selected domestic issue to the economy and partially suggested how the negative impact of the issue can be minimized. Partially provided support for your rationale. |
Satisfactorily analyzed the impact of the selected domestic issue to the economy and satisfactorily suggested how the negative impact of the issue can be minimized. Satisfactorily provided support for your rationale. |
Thoroughly analyzed the impact of the selected domestic issue to the economy and thoroughly suggested how the negative impact of the issue can be minimized. Thoroughly provided support for your rationale. |
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3. Determine the stakeholder costs associated with the selected domestic issue. Suggest two (2) alternatives to reduce the cost. Weight: 20% |
Did not submit or incompletely determined the stakeholder costs associated with the selected domestic issue. Did not submit or incompletely suggested two (2) alternatives to reduce the cost. |
Insufficiently determined the stakeholder costs associated with the selected domestic issue. Insufficiently suggested two (2) alternatives to reduce the cost. |
Partially determined the stakeholder costs associated with the selected domestic issue. Partially suggested two (2) alternatives to reduce the cost. |
Satisfactorily determined the stakeholder costs associated with the selected domestic issue. Satisfactorily suggested two (2) alternatives to reduce the cost. |
Thoroughly determined the stakeholder costs associated with the selected domestic issue. Thoroughly suggested two (2) alternatives to reduce the cost. |
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4. Propose one (1) government intervention that could lessen the economic and business impact. Provide a justification for your rationale. Weight: 15% |
Did not submit or incompletely proposed one (1) government intervention that could lessen the economic and business impact. Did not submit or incompletely provided a justification for your rationale. |
Insufficiently proposed one (1) government intervention that could lessen the economic and business impact. Insufficiently provided a justification for your rationale. |
Partially proposed one (1) government intervention that could lessen the economic and business impact. Partially provided a justification for your rationale. |
Satisfactorily proposed one (1) government intervention that could lessen the economic and business impact. Satisfactorily provided a justification for your rationale. |
Thoroughly proposed one (1) government intervention that could lessen the economic and business impact. Thoroughly provided a justification for your rationale. |
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5. Suggest one (1) alternative to government intervention as a resolution to the problem. Weight:15% |
Did not submit or incompletely suggested one (1) alternative to government intervention as a resolution to the problem. |
Insufficiently suggested one (1) alternative to government intervention as a resolution to the problem. |
Partially suggested one (1) alternative to government intervention as a resolution to the problem. |
Satisfactorily suggested one (1) alternative to government intervention as a resolution to the problem. |
Thoroughly suggested one (1) alternative to government intervention as a resolution to the problem. |
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6. 2 references Weight: 5% |
No references provided |
Does not meet the required number of references; all references poor quality choices. |
Does not meet the required number of references; some references poor quality choices. |
Meets number of required references; all references high quality choices. |
Exceeds number of required references; all references high quality choices. |
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7. Clarity, writing mechanics, and formatting requirements Weight: 10% |
More than 8 errors present |
7-8 errors present |
5-6 errors present |
3-4 errors present |
0-2 errors present |