Implementation
E.A.T. (Entertainment, Arts, and Technology) will start as an owner-operated business until the company can grow into a more solid establishment having multiple employees on staff handling services, the internal operations, and the customer service related issues. Each of these points is possible with the adherence to an implementation plan that details how the company will meet the milestones needed to measure its success. The milestones represent the tangible, identifiable markers of the progress to fulfill the company's short-term goals. For E.A.T. the long-term measure of success is a continual growth in funding, cultural resources, and volunteer services. A nonprofit must function as a nonprofit entity, using all monies obtained to further the mission of the organization.
Functional Tactics
According to Pearce and Robinson (2010), “functional tactics are the key, routine activities that must be undertaken in each functional area—marketing, finance, production/operations, R&D, and human resource management—to provide the business’s products and services.” The point of the functional tactics for the business is to move the grand business strategies from long-term, long-range goals and objectives to short-term action items having a strong immediate need for completion. These important short-term steps will move the company forward allowing it to reach the more impactful long-term goals that are three to five years away. E.A.T. Focus for the short-term includes these functional areas: a) production/operations b) marketing c) finance and administration.
For the entertainment functional area, the company will start by breaking an artist into the industry by using YouTube. Father research has taught us that if you make videos that are related to news or pop culture items that everyone's talking about and looking up online, you'll have a better shot at getting famous. Stay in the know on your favorite subjects, and be willing to make and upload videos within a day or two of breaking news. You never know when your video will be the one to spiral toward success. Other metrics for production include the time to complete each service; Using search engine optimization is essential to find the product that you are marketing as well as YouTube looks. The more places you can reasonably put your key phrases, the easier you will be found. That being said, don’t go nuts and paste them in every nook and cranny. This is called “keyword stuffing” and search engines don’t look kindly on this practice. Another way that E.A.T. is going to network and make a break into the industry is by going to YouTube gatherings. People will be more likely to subscribe to your channel if they meet you in person. YouTube gatherings are held all over the world and they're a great way to get some attention, make friends, and boost your popularity. When you meet people who've subscribed, thank them and make an effort to get to know them personally. People often make collaborative videos at YouTube gatherings. Be outgoing and purposeful - make as many as you can! Don't be snobby at YouTube gatherings. You're there to meet as many people as possible. Be likable and friendly.
The finance and administration functional area covers the needs of the company to sustain accurate accounting, payroll, and business systems that support the internal functions. This area may either require outsourcing or a dedicated staff member to manage. If the other functional areas succeed and this one fails, the company will still end in ruins. Without a proper measurement of the income and outflows of the business, Supreme will not meet obligations with vendors or creditors. The short-term goal is to have the owner start at in this position. The immediate needs include acquiring a building, maintaining a storage facility for the equipment, and purchasing the appropriate computer software to manage the funds and the property associated with the company.
aleand25
implementation_paper.docx
0
