Strategic Management

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Details This course emphasizes the definition, formulation, and execution of strategy within organizations. It analyzes the effects on corporate strategy of the rapid shift to a multipolar and complex global marketplace. This course focuses on innovative strategy and leadership and its impact on the quest for customers and key stakeholders. This course also stresses the growing importance of management of intangible assets and organizational alignment with the view to gaining a sustainable competitive advantage over global rivals. Finally, this course integrates the creation of a very structured and comprehensive assignment (creation of a market entry or market expansion or diversification, or M&A plan) that address competencies such as Critical Thinking, Leadership, Effective Communication and Global Awareness, and Business Domains such as Marketing, Management, HR, Operations, Finance and Accounting. Prerequisites: ACC-650, FIN-650, MGT-605, and MKT-607.

Credit Hours 4.0 PreRequisites ACC-650, FIN-650, MGT-605, and MKT-607 coRequisites None Course Add-Ons Additional Material

Textbook Strategic Management Bouclier, O. (Ed.). (2008). Strategic management. New York: McGraw-Hill. ISBN-13:9781121264823 (Available as eBook for online students only)

http://gcumedia.com/digital-resources/mcgraw- hill/2011/strategic-management_ebook_1e.php

Other Distance Still Matters: The CAGE Distance Framework!

Other Marketing Plan

Other MGT-660 Capstone Project Overview

Topics

Topic 1: Strategy As an Art Duration: 7 days

Description:

Objectives:

1. Support a position on the essence of strategy.

2. Compare Porter's three generic strategies to the strategy of a company.

3. Identify the competitive advantage of a company.

Topic Material:

Other 1. MGT-660 Capstone Project Overview

Read "MGT-660 Capstone Project Overview." This document will provide detailed instructions for completing each piece of the Capstone Project.

Other 2. Marketing Plan

Refer to "Marketing Plan."

Lecture Note 3. MGT-660 Lecture 1

Read Lecture 1.

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Assignment Overview Review "MGT 660 Capstone Project Overview." Create an overview draft (350-500 words) that addresses the following:

Describe briefly the context and your organization. Articulate the vision, mission, and strategy of your organization, business unit, or division. What are its sources of competitive advantage? What is the business opportunity?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success

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Center. Only Word documents can be submitted to Turnitin.

Discussion Question

Module 1 DQ 1 According to Porter, strategy is about trade-offs and choices. Select an example of your choice and elaborate on this statement. Do you agree or disagree? Use your example to support your position.

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Discussion Question

Module 1 DQ 2 Using your own words, define strategy. What is the strategy of the organization you currently work for, or one that you worked for in the past?

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Participation 20.0

Topic 2: Strategic Planning Process and Blue Ocean Strategy

Duration: 7 days

Description:

Objectives:

1. Apply PESTE, SWOT, Porter's five forces, the value chain, and Ansoff's matrix to a specific firm.

2. Compare a company that demonstrates a blue ocean strategy with a company that operates in a red ocean.

3. Describe why a company with a blue ocean strategy is likely to inspire confidence in investors and generate a better return than a company that operates in a red ocean.

Topic Material:

Lecture Note 1. MGT-660 Lecture 2

Read Lecture 2.

Other 2. MGT-660 Capstone Project Overview

Review "MGT-660 Capstone Project Overview."

Other 3. Distance Still Matters: The CAGE Distance Framework!

View "Distance Still Matters: The CAGE Distance Framework!"

Gradable Items Details Points Possible

Assignment Environmental and Industry Analysis Review "MGT-660 Capstone Project Overview." Based on the organization you selected in Module 1, use the following guidelines to write an environmental

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analysis and an industry analysis of 350-500 words:

Using the GCU library or other external credible sources, research the segments of the general environment to write the environmental analysis of your Capstone Project. Incorporate the five forces of competition to help write the industry analysis of your Capstone Project. If you are entering global or international markets, use the CAGE model (see "Distance Still Matters: CAGE Distance Framework") to help you write the industry analysis of your Capstone Project. What do you see as being the trends, outlook, or forecast for the type of organization that you are writing about in your Capstone Project?

Assignment Collaborative Learning Community: Howard Schultz and Starbucks Coffee Co. Case Study This is a CLC assignment. Your instructor will designate groups. In your groups, read the "Howard Schultz and Starbucks Coffee Company" case study in the textbook. Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide and

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reference slide) that addresses the following questions:

In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Why did Schultz think he could successfully import the Italian coffee bar concept to the United States? Was Schultz's strategy a blue ocean strategy? A red ocean strategy? Elaborate on your decision. What were the critical drivers of Starbucks' success? What is the source of Starbucks' competitive advantage? Is it sustainable? What should the company do (or not do) next to enhance/maintain its position in the market at the time the case was written?

While APA format is not required for the body of this assignment, solid academic writing is expected and in- text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Discussion Question

Module 2 DQ 1 Could an investor beat the stock market and generate a superior return with companies that have formulated and implemented a blue ocean strategy? Why or why not? Elaborate through at least two concrete examples (use Fortune

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500 companies different from the ones discussed in the assigned readings).

Discussion Question

Module 2 DQ 2 Select a public company of your choice and run a PESTS analysis. Based on your analysis, what strategic initiative would you recommend? Why?

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Participation 20.0

Topic 3: Competing Through Innovation, Knowledge Management, and Strategy de Facto

Duration: 7 days

Description:

Objectives:

1. Compare the management practices of a company with the six management principles that help create a culture of innovation in a company.

2. Define the importance of knowledge management in strategy. 3. Compare de facto strategy with the strategic planning process.

Topic Material:

Lecture Note 1. MGT-660 Lecture 3

Read Lecture 3.

Other 2. Marketing Plan

Refer to "Marketing Plan."

Other 3. MGT-660 Capstone Project Overview

Review "MGT-660 Capstone Project Review."

Textbook 4. Strategic Management

Read pages 1-74 ("Organizational Alignment Exercise-Howard Schultz" and "Starbucks Coffee Co.").

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Assignment Marketing Plan for the Capstone Project Review "MGT-660 Capstone Project Overview." Based on the organization you selected, write a marketing plan of 750-1,000 words. You can use "Marketing Plan" as a template for this section, omitting those topics covered in other sections

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of the Capstone document. Be sure to address the following:

What is your target market? What is the size of your potential target market? Describe the 4Ps of marketing in your organization? (Product/positioning, pricing, promotion, and placement)

Discussion Question

Module 3 DQ 2 What is an example of a firm or organization you know about, which, in your opinion, has developed a strategy de facto? Explain.

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Discussion Question

Module 3 DQ 1 Choose a company and briefly describe its business and uniqueness in its industry. Now compare its management practices with the six principles described in Lecture 3. Is the company on the right track? Support your response with solid reasoning. Would you add one or more principles to the list? What principles would you add and why?

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Participation 20.0

Topic 4: Competing Through Intangible Assets: Core Competencies and Organizational Capabilities

Duration: 7 days

Description:

Objectives:

1. Compare the importance of intangible assets versus tangible ones in strategy.

2. Describe how intangible assets can produce superior market value. 3. Apply the McKinsey 7-S model to your organization. 4. Analyze the organizational capabilities of specific companies that

have gained them sustainable competitive advantage.

Topic Material:

Lecture Note 1. MGT-660 Lecture 4

Read Lecture 4.

Other 2. MGT-660 Capstone Project Overview

Review "MGT-660 Capstone Project Overview."

Textbook 3. Strategic Management

Read "Southwest Airlines-2002."

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Assignment Organizational Plan Review "MGT-660 Capstone Project Overview." Based on the organization you selected, write an organizational plan (500-750 words) that addresses the following:

Describe who will comprise your management team, and what talents or skills each of the team members will bring to the organization. Include a simple organizational chart. Outline a McKinsey 7-S assessment/model as it applies to your business. Describe the business-level strategy and how it fits with the corporate- level strategy.

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and expectations for successful completion of the assignment. You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

Assignment Southwest Airlines Case Study This is a CLC assignment. Your instructor will designate groups. In your groups, read the Harvard Business Review case study, "Southwest Airlines 2002: An Industry under Siege," in your textbook. Create a PowerPoint presentation of 10-15 slides (with speaker notes, title slide, and reference slide), that addresses the following questions:

How does Southwest Airlines make money when other airlines do not? What are the factors contributing to Southwest's success? Depending on the industry, intangible assets are more important than tangible ones. How is this evident at Southwest? How should Southwest respond to its short-term, on-time operating challenges? What do you think should be Southwest's long-term growth strategy?

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If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Discussion Question

Module 4 DQ 1 Select a Fortune 500 company of your choice (one that is not named in Lecture 4). Analyze three key organizational capabilities that give the company a competitive advantage. What is it about these capabilities that give the company its competitive advantage? Focus on the three best organizational capabilities demonstrated by the company by providing specific and precise facts you uncovered in your research. Online publications such as BusinessWeek and The Economist, and assorted websites, will help you gather these facts.

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Discussion Question

Module 4 DQ 2 Compare the market valuation of Google and Yahoo! What do you notice? How do you explain this difference?

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Participation 20.0

Topic 5: Threats and Opportunities of Globalization: Growth Strategy and Merger and Acquisition

Duration: 7 days

Description:

Objectives:

1. Analyze the impact, threats, and opportunities of globalization for a firm.

2. Apply the ADDING and CAGE models for a specific company. 3. Evaluate the relevancy of a successful M and A to global growth

strategy.

Topic Material:

Lecture Note 1. MGT-660 Lecture 5

Read Lecture 5.

Other 2. MGT-660 Capstone Project Overview

Review "MGT-660 Capstone Project Overview."

Textbook 3. Strategic Management

Read pages 98-192 ("Political Forces-Foreign Direct Investment").

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Assignment Operational Plan Review "MGT-660 Capstone Project Overview." Based on the organization you selected, write an operational plan of 300-500 words that addresses the following questions:

What is the supply chain for your prospective organization? Where does your organization bring value in this supply chain? Who are your main partners and suppliers? What are their locations? What is your contingency plan? How will you optimize operational effectiveness in your organization? How will you ensure your firm is lean? Consider your operational plan from a value chain perspective and identify and discuss the primary and support activities.

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Discussion Question

Module 5 DQ 1 Most organizations have or need to formulate a growth strategy. What are the different ways to do so? Provide specific examples of companies that have utilized these different ways.

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Discussion Question

Module 5 DQ 2 5.0

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There has been a new surge of mergers and acquisitions (M and A) in the last several years. Why is this? In the past, why have so many not been successful? In your opinion, what are the most important factors to be taken into account for a successful M and A? Provide an example to support your position.

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Topic 6: Social and Environmental Strategy: Beyond Greening and Global Ethical Considerations

Duration: 7 days

Description:

Objectives:

1. Evaluate the importance of ethics in the global marketplace. 2. Analyze the challenges of managing a corporation in a corrupt

environment. 3. Link competitive advantage to social and environmental strategy.

Topic Material:

Lecture Note 1. MGT-660 Lecture 6

Read Lecture 6.

Other 2. MGT-660 Capstone Project Overview

Review "MGT-660 Capstone Project Overview."

Textbook 3. Strategic Management

Read "Ethics in International Business."

Electronic Resource 5. In Search of Sustainable Enterprise: The Case of GE's Ecomagination Initiative

Read "In Search of Sustainable Enterprise: The Case of GE's Ecomagination Initiative," by Hart and Milstein, from Policy Innovations (2007).

Electronic Resource 6. 2006 Josephson Institute Report Card on the Ethics of American Youth: Part One--Integrity- Section II: What do You Think?

Review "2006 Josephson Institute Report Card on the Ethics of American Youth: Part One--Integrity."

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Assignment Financial Plan 50.0

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Review "MGT-660 Capstone Project Overview." Based on the organization you selected, this write a financial plan of 350-500 words, plus spreadsheet(s) that addresses the following (guidelines):

Using Excel, create a 3-year pro forma income statement for your organization or product/service. What will be your financial break-even point? If you require investment capital, identify possible sources (friends, family, banks, USSBA, etc.). How will you use financial information to help you craft your business strategy? What key financial ratio will you be using to measure the performance of your organization to determine success?

Use Microsoft Excel for all computations where applicable. Ensure that the Excel file includes the associated cell computations in order to receive full credit. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Discussion Question

Module 6 DQ 2 As related to the "Virtue Matrix" article, what are examples of at least two instrumental factors to consider? Be detailed in your answers.

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Discussion Question

Module 6 DQ 1 Describe a situation in which you faced a personal or professional ethical dilemma. How did you resolve it? Would you do things differently now? Why or why not?

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Participation 20.0

Topic 7: Competing Through Global Leadership, Talents, and Change

Duration: 7 days

Description:

Objectives:

1. Evaluate the growing importance of leadership, talents, and change in strategic management in today's world.

2. Recognize the strategic shift from the MNC to the global firm to the globally integrated enterprise.

3. Analyze why change and the quest for resilience are critical to leadership.

Topic Material:

Lecture Note 1. MGT-660 Lecture 7

Read Lecture 7.

Other 2. MGT-660 Capstone Project Overview

Review "MGT-660 Capstone Project Review."

Textbook 3. Strategic Management

Read "Nissan Motor Co. Ltd."

Gradable Items Details Points Possible

Assignment Critical Risks Assessment and Milestones Schedule for the Capstone Project

Review "MGT-660 Capstone Project Overview." Based on the organization you selected, write a critical risk assessment and milestones schedule of 350-500 words (plus a spreadsheet) that addresses the following (guidelines):

Describe the preferred timing and objectives of your business plan. Include an Excel spreadsheet with critical decisions and dates. What contingency plans will you have in place for any issues that may arise?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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Gradable Items Details Points Possible

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Assignment Nissan Motor Co. Ltd. Case Study This is a CLC assignment. Your instructor will designate groups. Read the "Nissan Motor Co. Ltd. Case Study," located in the textbook. In a PowerPoint Presentation of 10-15 slides (with speaker notes, title slide, and reference slide), address the following questions:

How would you describe the context into which Carlos Ghosn was thrown when he was recruited in 1999 to turn around Nissan? How would you describe Ghosn's leadership style? How would you measure Ghosn's approach to leading change? How effective was he? To what extent did his leadership affect the strategy at Nissan? In 2002, some industry experts remarked that Nissan's success was partly achieved at the expense of its suppliers. Do you agree? Why or why not? Is Nissan poised for long-term success? What strategic and specific recommendations would you make to "Le Cost Killer" moving beyond 2002?

Answer each question on its own slide in your PowerPoint presentation. While APA format is not required for the body of this assignment, solid academic writing is expected and in- text citations and references should be presented using APA documentation

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Gradable Items Details Points Possible

guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Discussion Question

Module 7 DQ 2 In your opinion, who is the best CEO/ leader you have heard of or read about? Why?

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Discussion Question

Module 7 DQ 1 From an organization/firm perspective, why are talent management, leadership, and change/renewal so critical in today's world? Support your answer with specific examples.

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Participation 20.0

Topic 8: Execution and the Balanced Scorecard: The Power of Getting Things Done

Duration: 7 days

Description:

Objectives:

1. Illustrate how successful companies execute strategy. 2. Create your final business plan.

Topic Material:

Lecture Note 1. MGT-660 Lecture 8

Read Lecture 8.

Other 2. MGT-660 Capstone Project Overview

Review "MGT-660 Capstone Project Overview."

Other 3. Marketing Plan

Refer to "Marketing Plan."

Textbook 4. Strategic Management

Read "Building an Organization Capable of Good Strategy Execution."

Gradable Items Details Points Possible

Assignment Strategic Leadership and Entrepreneurship Analysis Review "MGT-660 Capstone Project Overview."

Based on the organization you selected, write a strategic leadership and entrepreneurship analysis of 350-500 words that addresses the following questions:

What is your sphere of influence in your organization? Based on this, what impact can you have on the implementation of your business plan? What is your own bias? What hurdles do you anticipate? What leadership style(s) will you have to demonstrate? Where do you fall short? What are your strengths and weaknesses as it relates to your business? How can you impact, influence others and your organization to deliver the results you expect?

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Assignment Final Revised Capstone Business Plan 200.0

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Review "MGT-660 Capstone Project Overview." Integrate the plan components developed in each module into a finalized Strategic Business plan. Incorporate any feedback from your instructor into the final document, as well. Executive Summary

Revise the Overview written in Module 1 into an Executive Summary of your business plan. Include a few sentences to describe each section of the Business Plan so the reader can understand what will follow in the detailed sections of the plan.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Discussion Question

Module 8 DQ 1 As a manager, what key concepts will you put into place?

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Discussion Question

Module 8 DQ 2 What is the purpose of outsourcing? How can it be helpful to a company's growth? How can it be harmful? Give examples to support your answer.

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Participation 20.0

Grade Scale

Letter Grade

GPA Value Minimum Maximum Interpretation of Level of Performance

A 93.0 100.0 A- 90.0 92.99 B+ 87.0 89.99 B 83.0 86.99 B- 80.0 82.99 C+ 77.0 79.99 C 70.0 76.99 F 0.0 69.99 I 0.0 0.0 W 0.0 0.0 - 0.0 0.0 - 0.0 0.0

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