Just adjustment

ALAMOUDI 1  

Turki ALAMOUDI

Prof. Kathy

English 201-04

August 10, 2014

Argumentative Essay: Focus on Children Market

It has widely been argued that the world is transforming to the better. Technological

innovations have been the common citations to these. Conspicuous in technological innovations

have been the information communication technologies, facilitates by computer technologies.

The most memorable innovation remains to be the media. Media now plays a crucial role in

almost every field, for instance, in education, socialization, finance, and even news reporting.

However, internet is not without limitations. This paper discusses the impact of media

advertisement on the society basing on kid customers.

It is crucial and worth noting that the use of the media has reduced the entire world to a

global village (Chernin 201). In advertising over the media, distances do not matter anymore.

Media has phased out the need for transport in reporting. This way, the use of the media has

phased out costs associated with advertising over the large distance. Moreover, the use of media

in advertising has overcome border barriers. It is now impossible for a country to limit its

citizens in accessing certain information especially children. This implies that an online

advertisement would be accessed by anyone with the capability of using the internet. In

particular, advertisements over the internet could play a crucial role in social morals. Whereas

nations have the capability of controlling and restricting local media from passing across certain

business advertisements, this is not possible for internet advertisements. Arguably, internet

ALAMOUDI 2  

media advertisements contribute in the erosion of the morals of youths and under age children in

the society.

However, in disseminating information, coverage becomes a key aspect to consider when

analyzing the effectiveness of internet advertising. Thus, the crucial question would be: Do

internet advertisements reach all the populations? Arguably, the use of internet in advertisement

is currently only be suitable for developed countries; and not for developing countries (Chernin

123). This is because developing countries lag behind in the development of internet

infrastructure. Needles to say, the popularity of internet users are limited, especially in the ageing

population. Moreover, illiteracy is still existent in some developing societies. Advertizing

through the internet would be a means marginalizing the illiterate and the ageing. In this regard,

the use of internet for advertising may not be a positive development, at least, not for now. Even

so, relieving is the fact that the use of the internet is continuously gaining popularity. It is also

arguable that internet access is subject to restrictions. There are countries that limit their citizens

from accessing the internet. This follows fears that the internet could be an avenue for other parts

of the world to pass negative influence to the society more so on children. This is evident in

some Middle East nations such as Iran, as well as in areas that insurgency groups dominate

Segal. Crown it all, there have been no agreeable, standard procedures for regulation of internet

reports.

Evidently, the fact that the use of internet advertising is a positive development may not

be dispensed, albeit to some extent. The use of the internet could be considered a positive

development because it has overcome the distance and border barriers. However, the

effectiveness of the internet reporting depends on coverage extent. It may not be suitable for

developing countries (William 79). Internet is not popular in the ageing populations. It could be

ALAMOUDI 3  

argued that, with modernization, developing countries would fully benefit from the innovation,

yet how long would this take.

The society is filled with a series of disturbing events from the advertisers. Indeed, the

human race has witnessed various forms of decay across societies, including moral erosion,

destruction of kids’ education and the general upbringing of children, among others. Social

morals and school dropout are some of the social effects of media advertisement. Debates are rife

on the uniqueness of the media; relative to other causes of society decay It is indeed evident from

kid customers (DeMattia, Laure and Shannon 91)

The greatest point of concern is that Media advertisements have effect on the morals of

the children. In particular, the media advertisements increase the moral decay. Thus, internet

advertisements distract children’s moral behavior while they get exposed to advertisers while

browsing. This is a common logic behind the prohibition of media advertising on children. For

instance, internet should not be accessible to children, as well as youths, since they distract their

studies and general morals. Internet advertisement ought to be prohibited from conversing or

even possessing advertisements to children, in the same way that they are prohibited in posting

pornographic materials. Moreover, this is particularly justified because children require uttermost

attention and concentration on the studies.

One of the alternative ways of ensuring social safety is for the advertisers to break to a

halt and avoid targeting children in their advertisements. However, such moves are difficult, as

well. In one-way, avoiding children in their advertisements could result in the big losses and

make their products be less to be known. This is especially the case when adapting the rule of

dealing with adults. In another way, this option creates the chance for products to drop instantly

ALAMOUDI 4  

in the attempt to answer to respect the children. Halting instantly offers chances for children to

concentrate to their studies (Gunter, Barrie, and Adrian 257).

However, arguably, the use of media by business advertisers enables them to be suited to

familiarity and fame. For instance, the media could be important in cases of promoting their

commodities to the customers.. More so, in case of any price-rise of their products, it becomes

easy for them to pass on information that will reach many on time, hence media becomes vital in

circulating such kind of messages. Additionally, is argued that use of media is not to chiefly

blame for the rampant cases of moral decay in the society. Instead, moral decay are majorly

caused by parents negligence such as of lack of watching any programs on Televisions or

accessing what is not obliged to them (Desai et al 85). However, these do not dispel the fact that

media advertising on children could be significantly reduced if advertisers are banned from the

use of various materials that target kids.

If only, it is worth citing that the rampant cases of moral erosion cannot be overlooked. It

is arguable that most businesses use children advertisements in marketing their products. This

accounts for the new Companies and old companies. On the other hand, the society is going back

to the realm of no morals and limits. Additionally, many children have opted to feature in these

advertisements in expense of their education. The media advertisements are also to blame for the

surging cases of school dropouts. It is evident, that most on the children spend most of their time

watching and are glued so much on the advertisements more than any other activity (Ene et al

172). In the United States, media advertisement saw many children lose their hope in education

while it left the society diminished of the good morals.

ALAMOUDI 5  

It has also been argued that business advertisers have limited chances of survival in cases

of them being banned to use children in adverts; for every advertiser that post adverts on media,

decay that is more social is witnessed. Clearly, curbing media advertisements on children

through use of various ramification measures does not only aim at maintaining social morals, but

also children education status (Far 210). In this regard, it becomes logical that curbing media

advertisement should begin by exploring all options, including even those that have not been

economically proven.

From the American Academy of Pediatrics, the advertisement exposure might cause

smoking in young children besides bad practices like use of alcohol and observing a poor diet.

All these effects are heavy to children because they cause various diseases like cancer from

smoking and obesity from poor diet (Gbadamosi et al 81). Various advertisements aim at giving

children information on the need of them to use the products. In long run, this leads to

destruction of the children choices and lifestyle regarding their morals in the society.

Advertisers ought to examine and evaluate ethical effects when advertising on various

media platforms. Although, their aim is to increase sales, they are doing that in the wrong way by

manipulating the young children, who are not informed of the products and lack knowledge on

the marketing criterion used by various Companies. Facing manipulation as a child is

accompanied with various reeducations making the children feel the urge of having or using such

products. It is arguable that, the advertising companies abuse the real meaning of advertising.

This is because the lives of children are prone to anything negative that appears on the media.

The advertising Companies try so hard to get to the audience without putting into consideration

that children are destructed by such adverts.

ALAMOUDI 6  

It is important for the Companies to cater for children’s needs other than destructing

them. Rules should be posted that incase Companies sites advertisements targets children.

Clearly, the rule should advocate for navigation systems that are clear, organized as well as those

that can easily be followed by the children (Strachan, Juliet, and Vincent 302). In this regard, it

can be argued that the number of navigations may not matter so much; what may matter are the

rules to hinder children access (Howie 116). It is possible for children to click up to ten times

without having access to the sites, especially when the Company has set the maximum age of

navigation. But why should Companies allow wastage of time on clicking and clicking? This

principle is then effective, especially in the modern era where children are accessing adverts that

are harmful to their lives. Most Companies should recognize the importance of saving to children

and embrace the principle stipulation.

Seemingly, parents ought to keep it clear that children aged 0-5 years, are more

vulnerable to confrontation presented in the media inform of advertisements (Iroegbu 45). The

crucial issue in that is that they lack knowledge of distinguishing between normal programs and

advertisements thus they rate all of them as similar content. Moreover, with such mentality, they

are not able to realize that the advertisement meant to persuade them to buy the product or ask

their parents to buy for them (McNeal 56). Even so, some countries restrict internet access. There

are no regulations to govern internet reporting. In this regard, the use of internet in reporting

would only be a positive development only if it overcame these challenges

In conclusion, media and advertisements cause harm to the society, much more than the

positive impacts on the Companies, based on the magnitude of moral decay and school dropout..

One of the greatest points of concern is that Company advertisements on children have a

significant impact on the children. In particular, the children lose their morals in the society s, as

ALAMOUDI 7  

they access harmful adverts (Mesmer 102). However, it arguable that media advertisements by

Companies enable them to be suited to many customers and the most targeted are children. For

instance, the media could be important in cases of getting profitable business (Quinlan 32).

Advertisers could use the media to ask from customers. Additionally, is argued that use of media

is not to chiefly blame for the rampant cases of moral decay. There are no regulations to govern

media advertising. In this regard, the use of media advertising in marketing would only be a

positive development only if it overcomes these challenges of targeting children in their

advertisements.

ALAMOUDI 8  

Work cited

Chernin, Ariel. "The Effects of Food Marketing on Children's Preferences: Testing the Moderating Roles of Age and Gender." Sage Publications, Inc. 615 (2008): 102+. Print.

DeMattia, Laure and Shannon Lee Denney. "Childhood Obesity Prevention: Successful Community-Based Efforts." The ANNALS of the American Academy of Political and Social Science 615 (2008): 83-99. Print.

 

Desai, Sonalde P. Lindsay Chase-Lansdale and Robert T. Michael. "Mother or market? Effects of maternal employment on the intellectual ability of 4-year-old children." Demography 26.4 (2011): 545-561.

Ene-Obong, Henrietta N., Christian U. Iroegbu, and Ada C. Uwaegbute. "Perceived causes and management of diarrhoea in young children by market women in Enugu State, Nigeria." Journal of Health, Population and Nutrition (2012): 97-102.

Farr, Kathryn. Sex trafficking: The global market in women and children. Worth Publishers, 2012.

Gbadamosi, Ayantunji, Robert E. Hinson, Eddy K. Tukamushaba, and Irene Ingunjiri. "Children’s Attitudinal Reactions to TV Advertisements." International Journal of Market Research 54.4 (2012): 543+. Print.

Gunter, Barrie, and Adrian Furnham. Children as consumers: A psychological analysis of the young people's market. Psychology Press, 2012. Howie, Peter, et al. "Mothers’ time spent in care of their children and market work: a simultaneous model with attitudes as instruments." Applied Economics Letters 13.8 (2011): 503-506. Iannotta, J. G., & ebrary, Inc. (2001). Nontechnical strategies to reduce children's exposure to inappropriate material on the internet: Summary of a workshop. Washington, D.C: National Academy Press.

ALAMOUDI 9  

Iroegbu, Christian U., et al. "Bacteriological quality of weaning food and drinking water given to children of market women in Nigeria: implications for control of diarrhoea." Journal of Health, Population and Nutrition (2010): 157-162.

McNeal, James U. The kids market: Myths and realities. New York, NY: Paramount Market, 2010.

Mesmer, Ellen. "The Worst Data Breach Incidents of 2012 – So Far." The Worst Data Breach Incidents of 2012 – So Far. N.p., 18 June 2012. Web. 30 July 2014.

Quinlan, Mark. "Thousands Could Lose Internet Access July 9 Due to Virus." CNBC News (2012): n. pag. CBCnews. CBC/Radio Canada, 04 July 2012. Web. 05 Aug. 2014.

Strachan, Juliet, and Vincent Pavie-Latour. "Food for Thought." International Journal of Market Research 50.01 (2008): 13-27. Print.

Williams, Phil. "Trafficking in women and children: A market perspective." Transnational Organized Crime 3.4 (2010): 145-170.