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Argumentative Essay: Focus on Children Market

It has widely been argued that the world is transforming to the better. Technological innovations have been the common citations to these. Conspicuous in technological innovations have been the information communication technologies, facilitates by computer technologies. The most memorable innovation remains to be the media. Media now plays a crucial role in almost every field, for instance, in education, socialization, finance, and even news reporting. However, internet is not without limitations. This paper discusses the impact of media advertisement on the society basing on kid customers.

It is crucial and worth noting that the use of the media has reduced the entire world to a global village (Chernin 201). In advertising over the media, distances do not matter anymore. Media has phased out the need for transport in reporting. This way, the use of the media has phased out costs associated with advertising over the large distance. Moreover, the use of media in advertising has overcome border barriers. It is now impossible for a country to limit its citizens in accessing certain information especially children. This implies that an online advertisement would be accessed by anyone with the capability of using the internet. In particular, advertisements over the internet could play a crucial role in social morals. Whereas nations have the capability of controlling and restricting local media from passing across certain business advertisements, this is not possible for internet advertisements. Arguably, internet media advertisements contribute in the erosion of the morals of youths and under age children in the society.

However, in disseminating information, coverage becomes a key aspect to consider when analyzing the effectiveness of internet advertising. Thus, the crucial question would be: Do internet advertisements reach all the populations? Arguably, the use of internet in advertisement is currently only be suitable for developed countries; and not for developing countries (Chernin 123). This is because developing countries lag behind in the development of internet infrastructure. Needles to say, the popularity of internet users are limited, especially in the ageing population. Moreover, illiteracy is still existent in some developing societies. Advertizing through the internet would be a means marginalizing the illiterate and the ageing. In this regard, the use of internet for advertising may not be a positive development, at least, not for now. Even so, relieving is the fact that the use of the internet is continuously gaining popularity. It is also arguable that internet access is subject to restrictions. There are countries that limit their citizens from accessing the internet. This follows fears that the internet could be an avenue for other parts of the world to pass negative influence to the society more so on children. This is evident in some Middle East nations such as Iran, as well as in areas that insurgency groups dominate Segal. Crown it all, there have been no agreeable, standard procedures for regulation of internet reports.

Evidently, the fact that the use of internet advertising is a positive development may not be dispensed, albeit to some extent. The use of the internet could be considered a positive development because it has overcome the distance and border barriers. However, the effectiveness of the internet reporting depends on coverage extent. It may not be suitable for developing countries (William 79). Internet is not popular in the ageing populations. It could be argued that, with modernization, developing countries would fully benefit from the innovation, yet how long would this take.

The society is filled with a series of disturbing events from the advertisers. Indeed, the human race has witnessed various forms of decay across societies, including moral erosion, destruction of kids’ education and the general upbringing of children, among others. Social morals and school dropout are some of the social effects of media advertisement. Debates are rife on the uniqueness of the media; relative to other causes of society decay It is indeed evident from kid customers (DeMattia, Laure and Shannon 91)

The greatest point of concern is that Media advertisements have effect on the morals of the children. In particular, the media advertisements increase the moral decay. Thus, internet advertisements distract children’s moral behavior while they get exposed to advertisers while browsing. This is a common logic behind the prohibition of media advertising on children. For instance, internet should not be accessible to children, as well as youths, since they distract their studies and general morals. Internet advertisement ought to be prohibited from conversing or even possessing advertisements to children, in the same way that they are prohibited in posting pornographic materials. Moreover, this is particularly justified because children require uttermost attention and concentration on the studies.

One of the alternative ways of ensuring social safety is for the advertisers to break to a halt and avoid targeting children in their advertisements. However, such moves are difficult, as well. In one-way, avoiding children in their advertisements could result in the big losses and make their products be less to be known. This is especially the case when adapting the rule of dealing with adults. In another way, this option creates the chance for products to drop instantly in the attempt to answer to respect the children. Halting instantly offers chances for children to concentrate to their studies (Gunter, Barrie, and Adrian 257).

However, arguably, the use of media by business advertisers enables them to be suited to familiarity and fame. For instance, the media could be important in cases of promoting their commodities to the customers.. More so, in case of any price-rise of their products, it becomes easy for them to pass on information that will reach many on time, hence media becomes vital in circulating such kind of messages. Additionally, is argued that use of media is not to chiefly blame for the rampant cases of moral decay in the society. Instead, moral decay are majorly caused by parents negligence such as of lack of watching any programs on Televisions or accessing what is not obliged to them (Desai et al 85). However, these do not dispel the fact that media advertising on children could be significantly reduced if advertisers are banned from the use of various materials that target kids.

If only, it is worth citing that the rampant cases of moral erosion cannot be overlooked. It is arguable that most businesses use children advertisements in marketing their products. This accounts for the new Companies and old companies. On the other hand, the society is going back to the realm of no morals and limits. Additionally, many children have opted to feature in these advertisements in expense of their education. The media advertisements are also to blame for the surging cases of school dropouts. It is evident, that most on the children spend most of their time watching and are glued so much on the advertisements more than any other activity (Ene et al 172). In the United States, media advertisement saw many children lose their hope in education while it left the society diminished of the good morals.

It has also been argued that business advertisers have limited chances of survival in cases of them being banned to use children in adverts; for every advertiser that post adverts on media, decay that is more social is witnessed. Clearly, curbing media advertisements on children through use of various ramification measures does not only aim at maintaining social morals, but also children education status (Far 210). In this regard, it becomes logical that curbing media advertisement should begin by exploring all options, including even those that have not been economically proven.

From the American Academy of Pediatrics, the advertisement exposure might cause smoking in young children besides bad practices like use of alcohol and observing a poor diet. All these effects are heavy to children because they cause various diseases like cancer from smoking and obesity from poor diet (Gbadamosi et al 81). Various advertisements aim at giving children information on the need of them to use the products. In long run, this leads to destruction of the children choices and lifestyle regarding their morals in the society.

Advertisers ought to examine and evaluate ethical effects when advertising on various media platforms. Although, their aim is to increase sales, they are doing that in the wrong way by manipulating the young children, who are not informed of the products and lack knowledge on the marketing criterion used by various Companies. Facing manipulation as a child is accompanied with various reeducations making the children feel the urge of having or using such products. It is arguable that, the advertising companies abuse the real meaning of advertising. This is because the lives of children are prone to anything negative that appears on the media. The advertising Companies try so hard to get to the audience without putting into consideration that children are destructed by such adverts.

It is important for the Companies to cater for children’s needs other than destructing them. Rules should be posted that incase Companies sites advertisements targets children. Clearly, the rule should advocate for navigation systems that are clear, organized as well as those that can easily be followed by the children (Strachan, Juliet, and Vincent 302). In this regard, it can be argued that the number of navigations may not matter so much; what may matter are the rules to hinder children access (Howie 116). It is possible for children to click up to ten times without having access to the sites, especially when the Company has set the maximum age of navigation. But why should Companies allow wastage of time on clicking and clicking? This principle is then effective, especially in the modern era where children are accessing adverts that are harmful to their lives. Most Companies should recognize the importance of saving to children and embrace the principle stipulation.

Seemingly, parents ought to keep it clear that children aged 0-5 years, are more vulnerable to confrontation presented in the media inform of advertisements (Iroegbu 45). The crucial issue in that is that they lack knowledge of distinguishing between normal programs and advertisements thus they rate all of them as similar content. Moreover, with such mentality, they are not able to realize that the advertisement meant to persuade them to buy the product or ask their parents to buy for them (McNeal 56). Even so, some countries restrict internet access. There are no regulations to govern internet reporting. In this regard, the use of internet in reporting would only be a positive development only if it overcame these challenges

In conclusion, media and advertisements cause harm to the society, much more than the positive impacts on the Companies, based on the magnitude of moral decay and school dropout.. One of the greatest points of concern is that Company advertisements on children have a significant impact on the children. In particular, the children lose their morals in the society s, as they access harmful adverts (Mesmer 102). However, it arguable that media advertisements by Companies enable them to be suited to many customers and the most targeted are children. For instance, the media could be important in cases of getting profitable business (Quinlan 32). Advertisers could use the media to ask from customers. Additionally, is argued that use of media is not to chiefly blame for the rampant cases of moral decay. There are no regulations to govern media advertising. In this regard, the use of media advertising in marketing would only be a positive development only if it overcomes these challenges of targeting children in their advertisements.

Work cited

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