Research Reports

Assignment Details and Grading Rubric

Directions for completing this assignment

In this assignment, you will analyze the “Seal-Tight Company” case study. As a marketing researcher, your objective in this assignment is to prepare a marketing research report. Complete the following steps to successfully execute this assignment:

<<Please see attachments for all information to do this assignment >>

Step 1. Read question 1 on the Seal-Tight Company.

Step 2. Prepare the charts required in questions A-D to be used in your research report.

Step 3. Prepare a 5 page research report written in APA style format based on the results of your data analysis for the “Seal-Tight Company” case study. Please follow the research report outline on pages 429-433.

Also, for additional requirements in relation to this assignment, see the grading rubric below.

Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside Percent

Sources (67%)

Developed charts correctly for questions A and B Developed charts correctly for questions C and D Formatted Research Report Effectively

Prepared Research Report According to

Marketing Research Principles

Possible Points

( 17% 10 17% 10 17% 10 16% 10 67% 40 ) Analysis and Critical Thinking (30%)

( 7% 4 7% 4 7% 4 6% 4 3 0 % 27 )Analyzed the case study Explained the validity for each question Flow of answers is logical

Considers different positions on the issues

( 7% 4 10 0 % 60 0 )Writing Style Grammar, APA Format

Gross Assignment

Score:

Less: Late Penalty (Per Policy)