For crackcode: Data Collection Forms again.

Assignment Details

Directions for completing this assignment(All Case Studies Attached)

Complete the five-step exercise to develop a questionnaire:

Step 1: Read the example Case study and questionnaire called "School of Business”

Step 2: Choose one case study out of the following list. Be sure to choose a case study that interests you. You will be developing survey questions based on the case study you chose:

· Marty’s Department Store

· Premium Pizza

· Barbecue Blues Sauce Company

· E-Food and the Online Grocery Competition

Step 3: Locate a free online survey tool to use in preparing your 10-question survey. The most popular survey building tool on the Internet is Survey Monkey©. Go to the website and create a free account.

Step 4: Based on the topic of the case study you chose, formulate a research problem that can be studied in a marketing research project. Design a 10-question market research survey using the free survey building tool that will help you collect viable data to inform your research study. You must prepare open-ended, closed-ended, and scaled response questions in your survey.

Step 5: In a Microsoft Word document, provide the following information:

· Provide a brief explanation of the research problem you formulated based on the case study you chose.

· Provide a link to the survey you developed using the free survey tool.

· Explain the validity of each question you developed. Use research to support your explanation.

Additional Requirements:

Review the grading rubric in the second attachment BEFORE beginning assignment

APA citation

Microsoft® Word® document

Double-Spaced

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