Data Collection Forms.
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data_collection_forms_help.docx
Assignment Details
Business leaders rely on the work of marketing researchers to make decisions that will impact revenue generation and the profitability of the company. The data analysis and interpretation phase of a marketing research project is a critical process that is highly scrutinized for accuracy and validity. Marketing researchers must take great care in analyzing data that will be interpreted and turned into information for the purpose of solving the research problem, or capitalizing on an opportunity that was under study. Acting as a marketing research professional in this assignment, you will develop the following competencies in relation to the tasks you are required to execute:
* Obtain and process information
* Analyze qualitative data in decision making
Directions for completing this assignment(All Case Studies Attached)
Complete the five-step exercise to develop a questionnaire:
Step 1: Read the example Case study and questionnaire called "School of Business”
Step 2: Choose one case study out of the following list. Be sure to choose a case study that interests you. You will be developing survey questions based on the case study you chose:
· Barbecue Blues Sauce Company
· E-Food and the Online Grocery Competition
Step 3: Locate a free online survey tool to use in preparing your 10-question survey. The most popular survey building tool on the Internet is Survey Monkey©. Go to the website and create a free account.
Step 4: Based on the topic of the case study you chose, formulate a research problem that can be studied in a marketing research project. Design a 10-question market research survey using the free survey building tool that will help you collect viable data to inform your research study. You must prepare open-ended, closed-ended, and scaled response questions in your survey.
Step 5: In a Microsoft Word document, provide the following information:
· Provide a brief explanation of the research problem you formulated based on the case study you chose.
· Provide a link to the survey you developed using the free survey tool.
· Explain the validity of each question you developed. Use research to support your explanation.
* Devise data/information collected through marketing research process for analysis.
* Discuss how to analyze, edit, and code data.
* Discover the degree of association between variables.
To help inform your essay, include information that answers the following questions:
1. For each team, identify all of the types of error that were likely introduced by the data collection process.
Discuss why you believe particular procedures produced each type of error you identify.
2. What could have been done to prevent/minimize each type of error by conducting the study differently?
3. What might be done to deal with each type of error now that it has occurred?
For additional requirements in relation to this assignment, see the grading rubric below.
Additional Requirements:
Review the grading rubric below before beginning this activity.
APA citation
Microsoft® Word® document
Double-Spaced
Font Size: 12
Font: Times New Roman
Grading Rubric:
Percent
Possible Score For This
Assignment: 100
Content, Focus, Use of Text/Outside Percent
Sources (55%)
Demonstrated ability to formulate a research problem Demonstrated ability to develop open ended questions Demonstrated ability to develop closed ended questions
Demonstrated ability to develop scaled response
questions
Possible Points
( 25% 10 10% 4 10% 4 10% 4 55% 22 )Analysis and Critical Thinking (35%)
( 10% 4 10% 4 7.5% 3 7.5% 3 35% 14 )Analyzed the case study Explained the validity for each question Flow of answers is logical
Considers different positions on the issues
( 10% 4 10 0 % 40 0 )Writing Style Grammar, APA Format
Gross Assignment
Score:
Less: Late Penalty (Per Policy)
