Data Collection Forms.

Assignment Details and Grading Rubric

Do this first: Read the example Case study and questionnaire called "School of Business"(Case study is attached). Locate a free online survey tool to use in preparing your 10-question survey. Please use surveygizmo survey tool. Choose one case study out of the following list below(All case studies attached). Be sure to choose a case study that interests you. You will be developing survey questions based on the case study you chose. Go to the surveygizmo website and create a free account based on the case study you chose. Formulate a research problem that can be studied in a marketing research project. Design a 10-question market research survey using the free survey building tool that will help you collect viable data to inform your research study. You must prepare open-ended, closed-ended, and scaled response questions in your survey. Save and publish the survey.

It is essential for marketing researchers to develop an ability to design appropriate data collection methods following the theoretical and conceptual methods. In this assignment, you will develop a PowerPoint presentation that demonstrates your ability to design and formulate a data collection methodology that includes a research problem, secondary data, primary data, and a sampling and data collection plan.

Directions for completing this Assignment

Complete the assignment by designing the appropriate data collection methods for a marketing research study.

Marty’s Department Store

Premium Pizza

Barbecue Blues Sauce Company

E-Food and the Online Grocery Competition

In a 7-10 slide narrated PowerPoint presentation, cover the following marketing research criteria:

1. Provide a brief explanation of the research problem you formulated based on the case study you chose.

2. Secondary Data: Collect a minimum of three secondary data resources to improve your understanding of the research problem and topic area. Present a short summary of each secondary data resource as an annotated bibliography. Be sure to explain why each secondary research resource will be useful in solving the research problem.

3. Primary Data: Review the survey you developed and make needed improvements to the questions. Explain why the improvements you made are important, and provide reasoning.

4. Sampling & Data Collection: Prepare a brief plan on how you will choose the sample, and explain how you will go about collecting the data from the sample in your marketing research study.

Presentation Format

In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f). Include a reference slide if you site anything from a source. Use APA citation.

Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside

Sources (50%)

Diagnosis of marketing problem Secondary Research Annotated Bibliography Sampling and Data Collection Plan

Primary Research Survey Improvements

Percent

Possible Points

( 15% 6 15% 6 15% 6 15% 6 60% 24 )Analysis and Critical Thinking (30%)

( 7.5% 3 7.5% 3 7.5% 3 7.5% 3 3 0 % 12 )Analyzes in addition to providing facts

Analysis is well thought out Professional design used to develop presentation Presentation includes all 7 of the required slides

( 10% 4 10 0 % 40 0 )Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty (Per Policy)