Data Analysis.

* Devise data/information collected through marketing research process for analysis.

* Discuss how to analyze, edit, and code data.

* Discover the degree of association between variables.

To help inform your essay, include information that answers the following questions:

1. For each team, identify all of the types of error that were likely introduced by the data collection process.

Discuss why you believe particular procedures produced each type of error you identify.

2. What could have been done to prevent/minimize each type of error by conducting the study differently?

3. What might be done to deal with each type of error now that it has occurred?

For additional requirements in relation to this assignment, see the grading rubric below.

Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside Percent

Sources (55%)

Devise data/information collected through marketing research process for analysis.

Discuss how to analyze, edit, and code data.

Discover the degree of association between variables.

Possible Points

( 20% 8 17.5% 7 17.5% 7 55% 22 )Analysis and Critical Thinking (35%)

( 10% 4 10% 4 7.5% 3 7.5% 3 35% 14 )Analyzed the case study Explained the validity for each question Flow of answers is logical

Considers different positions on the issues

( 10% 4 10 0 % 40 0 )Writing Style Grammar, APA Format

Gross Assignment

Score:

Less: Late Penalty (Per Policy)