global buisness quiz

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unit_8_global_buisness_quiz.docx

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1. Of U.S. firms with less than 500 employees: (Points : 1)

Less than 25% export; Less than 40% export; Less than 5% export; Over 50% export.

Question 2.2. Sogo Shosha are: (Points : 1)

Chinese export firms; Japanese trading houses; Korean buying firms; Japanese collectives.

Question 3.3. Export Management Companies: (Points : 1)

Consist of specialists; Are export marketers; Can function as a marketing department for clients; All of the above.

Question 4.4. Agency of the U.S. government whose mission is to provide aid in financing and facilitate exports and imports. (Points : 1)

U.S. Trade Bank; Export-Import Bank; Exchange Bank; Barter Agency.

Question 5.5. The trade of goods or services for other goods or services is called: (Points : 1)

Offset; Reciprocal Trade; Exchange Trade; Countertrade.

Question 6.6. An instrument issued by a bank indicating that the bank will make payments under specific circumstances is a: (Points : 1)

Sight draft; Bill of lading; Letter of Credit; Promissory Note.

Question 7.7. Which of the following is not one of the three broad factors that must be considered when an international firm is contemplating international production: (Points : 1)

Country factors; Managerial factors; Technological factors; Product factors.

Question 8.8. The level of output at which most plant-level scale economies are exhausted: (Points : 1)

Minimum Efficient Scale; Break-even Point; Elasticity; Point of Diminishing Return.

Question 9.9. Certification process that requires certain quality standards must be met is: (Points : 1)

TQM; Six Sigma; ISO 9000; Deming Method.

Question 10.10. The principal tool that most managers now use to increase the reliability of their product offering is: (Points : 1)

Total Quality Management; Quality Control; Six Sigma; ISO 9000.

Question 11.11. In a Concentrated Retail System: (Points : 1)

Many retailers supply most of the market; Few retailers supply most of the market; About the same number of retailers supply most of the market; None of the above.

Question 12.12. A channel that outsiders find difficult to access: (Points : 1)

Restricted Channel; Exclusive Distribution Channel; Closed Distribution Channel; Private Distribution Channel.

Question 13.13. Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted customers: (Points : 1)

Attribution Strategy; Sales Strategy; Advertising; Marketing Mix.

Question 14.14. The number of intermediaries that a product has to go through before it reaches the final consumer: (Points : 1)

Channel Scope; Channel Depth; Channel Width; Channel Length.

Question 15.15. When the receiver of a message evaluates the message based on the status or image of the sender: (Points : 1)

Evaluation Effects; Halo Evaluation; Image Distortion; Source Effects.

Question 16.16. A marketing strategy emphasizing personal selling rather than mass media advertising: (Points : 1)

Personal Advertising Strategy; Individual Marketing; Push Strategy; Pull Strategy.

Question 17.17. The amount of other messages competing for a potential consumer’s attention: (Points : 1)

Attention Clutter; Noise; Message Congestion; Message Overload.

Question 18.18. When a small change in price produces a large change in demand: (Points : 1)

Reflexive; Elastic; Refractive; Sensitive.

Question 19.19. A measure of how responsive demand for a product is to changes in price: (Points : 1)

Price Sensitivity; Price Reactivity; Price Elasticity of Demand; Price Responsiveness to Demand.

Question 20.20. The extent to which the place of manufacturing influences product evaluations: (Points : 1)

Location Bias; Country of Origin Effects; Place Effects; National Effects.