marketing homework

[MT450: Marketing Management]

1

Unit 5 Assignment

Assignment

Please answer the follow questions in a 3-5 page paper (excluding title and reference pages) and include text citations for references:

1. What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #2?

2. What were the results of your decisions? 3. Analyze the results in terms of success or failure. 4. What changes will you make in future quarters? Please insert a screen shot of the Quarter #1 results in

your paper. This can be done by highlighting the results, hitting “Control+C,” and then inserting the results in your paper by hitting “Control+V.”

5. Please view the rubric below for full Assignment details. 6. How would you design a research study to better understand the generic competitors for this product? 7. What are the limitations of the game theory approach to understanding competitive strategy? 8. What is the Standard Industrial Classification (SIC code) for Minnesota Micromotors, Inc. (MM)

Submit your Assignment to the Unit 5: Assignment Dropbox.

Unit 5 Assignment Grading Rubric 100% 40

Percent Possible Points

Specific Paper Objectives: Assignment Checklist (80%):

Marketing strategy for the quarter 11 4.4

What were the results of your decisions? 11 4.4

Analyze the results in terms of success or failure 11 4.4

What changes will you make in future quarters? 11 4.4

Target market 12 4.8

Screen Shot 12 4.8

Derived Demand Question 12 4.8

[MT450: Marketing Management]

2

80 32.0

Writing Style, Grammar, APA (20%)

Grammar and Spelling 8 3.2

Responses are concise and direct 7 2.8

Reference list and citations are provided 5 2.0

20 8.0

Total 100% 40.0