marketing quiz

1. Market segmentation breaks mass markets into segments that have different buying habits. (Points : 2)

Question 2.2. This is the person in an organization who has the ultimate authority for a "go-no-go" purchase decision. (Points : 2)

Question 3.3. John is a Marketing Manager for Kaplan Soda Inc.  He is making decisions about which customer groups his company will pursue for a particular brand or product line.  What is this commonly referred to in marketing? (Points : 2)

Question 4.4. Most advertisements of industrial products in trade magazines are very ________ oriented. (Points : 2)

Question 5.5. Conni is a marketing manager for a paper manufacturer.  Many customers are identified as a straight rebuy.  Which of the following is an example of a straight rebuy? (Points : 2)

Question 6.6. A SWOT analysis focuses on which of the following? (Points : 2)

Question 7.7. What type of competition can destroy entire product categories when a major innovation occurs, so it requires attention, especially for long-run planning? (Points : 2)

Question 8.8. Which of the following types of competition can be defined as products or services that the customer views as fulfilling the same need? (Points : 2)

Question 9.9. What is the percentage change in one product's sales due to a percentage change in a marketing variable (such as price) for another product? (Points : 2)

Question 10.10. Tim is the marketing manager of a toy company.  He is segmenting the market via psychographics.  Which of the following is an example of a psychographic variable? (Points : 2)

Question 11.11. Which of the following refers to one particular product segment of a particular industry? (Points : 2)

Question 12.12. A market structure analysis is used to better understand the: (Points : 2)

Question 13.13. Cathy is a marketing manager for a computer organization.  She is working on a new magazine ad and assessing the features of a new product.  Which of the following best describes different specific combinations of features within each product type? (Points : 2)

Question 14.14. Sean is a marketing manager for a car manufacturer.  He is looking to reach older married couples with dependent children.  Which of the following stages of the family life cycle best describes older married couples with dependent children? (Points : 2)

Question 15.15. In technology-based markets, the marketing manager must understand who the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures. According to Everett Rogers, which of the following types of customers will be the first to buy the product? (Points : 2)

Question 16.16. Conni is a marketing manager for a paper manufacturer.  Many customers are identified as a straight rebuy. Identify the correct statement about a straight rebuy. (Points : 2)

Question 17.17. When a firm markets a product or service to another organization, it is called organization marketing. (Points : 2)

Question 18.18. John is the marketing manager for a technology services company.  They are looking to target the person who first recognizes the need for the product or service.  What is this commonly referred to in marketing? (Points : 2)

Question 19.19. The bottom line of a competitor analysis is: (Points : 2)

Question 20.20. The value proposition offered by the competitors and the marketing mix used by them will most likely fall under which of the following parts of the competitor analysis? (Points : 2)