Assignment 2: LASA 1—IKEA Analysis Report

Assignment Components

Unsatisfactory

< 77% (C- to C)

Emerging

78–82%

(C+ to B-)

Proficient

83–89%

(B to B+)

Exemplary

90–100%

(A- to A)

Synthesize IKEA’s marketing function to explain its target customers, products/services, market position, etc.

(Course Objective [CO] 1)

(Program Objectives [PO] 1.1, 1.2, 1.3, 2.1, 2.2, 2.3)

Synthesis of marketing function includes a vague discussion of how marketing functions satisfy customer wants and needs. Includes explanation of the competition’s marketing function. Scholarly evidence is sparse.

Synthesis of marketing function includes a broad discussion of how marketing functions satisfy customer wants and needs. Includes explanation of the competition’s marketing function. Marketing plan explains how it relates to the company’s competition. Scholarly evidence is present, but how it supports ideas is unclear.

Synthesis of marketing function includes a basic discussion that addresses a few perspectives of how marketing functions satisfy customer wants and needs. Explanation includes how IKEA differentiates from competition. Marketing plan explains how it relates to the customer needs and wants, and the company’s competition. Scholarly evidence is used to support ideas.

Synthesis of marketing function includes an analytical discussion that addresses multiple perspectives of how marketing functions satisfy specific customer wants and needs while differentiating from competition. Key elements of the marketing plan are identified and related to the customer needs and wants, and the company’s competition. Scholarly evidence is used to support ideas throughout.

Synthesize IKEA’s three sources of value in its value chain to explain its relation to the wants and needs of customers, value proposition, and focus of customer value in its supply chain.

(CO 2)

(PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3)

Synthesis discusses only a few key economic, environmental, and social sources of values. Discussion vaguely acknowledges the relation of the supply chain and company’s value proposition to sources of value but is lacking in detail or accuracy. Scholarly evidence is sparse.

Synthesis discusses economic, environmental, and social sources of values, but some key values are missing. Discussion identifies the relation of the supply chain and company’s value proposition to sources of value. Scholarly evidence is present, but how it supports ideas is unclear.

Synthesis discusses economic, environmental, and social sources of values. Discussion clearly explains the relation of the supply chain and company’s value proposition to sources of value. Scholarly evidence is used to support ideas throughout.

Synthesis analyzes economic, environmental, and social sources of values as they relate to customer needs. Discussion clearly explains company’s resonance by relating supply chain and company’s value proposition to sources of value. Scholarly evidence is used to support ideas throughout.

Synthesize data to explain IKEA’s intangible products and benefits, how other firms employ intangibles, and how it might be used to increase profits. (CO 4)

(PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3)

Synthesis vaguely describes IKEA’s intangible products and how those products benefit the company. Competing firms’ intangible products and benefits are mentioned but discussion is underdeveloped. Barriers to entry for competitors are identified but are vague. Scholarly evidence is sparse.

Synthesis generally discusses IKEA’s intangible products and how those products increased profits. Also included is a cursory discussion of competing firms’ intangible products and benefits. Barriers to entry for competitors are identified. Scholarly evidence is present, but how it supports ideas is unclear.

Synthesis identifies IKEA’s intangible products and explains how those products increased profits. Also included is a discussion of competing firms’ intangible products and benefits. Specific barriers to entry for competitors are explained. Scholarly evidence is used to support ideas throughout.

Synthesis identifies IKEA’s intangible products and explains how those products lead to a variety of benefits, including increased profits. Also included is a comparison and contrast of IKEA’s intangible products and benefits to competing firms’ intangible products and benefits. Specific barriers to entry for competitors are analyzed. Scholarly evidence is used to support ideas throughout.

Synthesize data to explain IKEA’s approach of how customers are stakeholders, how this may maximize profits, how and why it is at odds with supply and demand economics

(CO 2)

(PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3)

Synthesis includes a broad discussion of IKEA’s approach to its customers, profits (either positively or negatively), and how the customer approach relates to supply and demand economics. However, the ideas are not interrelated. Scholarly evidence is sparse.

Synthesis includes a general discussion of how IKEA’s approach to its customers affects profits (either positively or negatively), and how the customer approach relates to supply and demand economics. However, the ideas are underdeveloped. Scholarly evidence is present, but how it supports ideas is unclear.

Synthesis includes a discussion of how IKEA’s approach to its customers affects profits (either positively or negatively) and a discussion of how the customer approach relates to supply and demand economics. Scholarly evidence is used to support ideas throughout.

Synthesis includes an analysis of how IKEA’s approach to its customers affects profits (either positively or negatively) and how the customer approach relates to supply and demand economics. Scholarly evidence is used to support ideas throughout.

Synthesize data to create a set of 4–6 performance measures for evaluating mangers that integrate with IKEA’s values, and explain how you would implement them in the workplace. (CO 3)

(PO 2.1, 2.2, 2.3, 3.3)

Performance measures provide ideas to evaluate managers or address IKEA’s values (economic, social, and environmental). Implementation plan includes a vague process for each measure that is feasible for the workplace. Identification of support services is clear, but significantly underdeveloped. Specific evidence from the article and scholarly resources are sparse.

Performance measures provide ideas to appropriately evaluate managers or address IKEA’s values (economic, social, and environmental). Implementation plan includes a vague process for each measure that is feasible for the workplace. Identification of support services is clear. Specific evidence from the article and scholarly resources are present, but how they support ideas is unclear.

Performance measures provide general criteria to appropriately evaluate managers and address IKEA’s values (economic, social, and environmental). Implementation plan includes a process for each measure that is feasible for the workplace. Explanation of support services is clear and generally feasible. Specific evidence from the article and scholarly resources are used to support ideas.

Performance measures provide measurable criteria to appropriately evaluate managers and integrate IKEA’s values (economic, social, and environmental). Implementation plan includes a process for each measure that is feasible for the workplace; also included are detailed support services criteria designed to ensure sustainability of the values. Specific evidence from the article and scholarly resources are used to support ideas.

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

Writing is unclear and disorganized, and rereading to solidify understanding is frequently necessary. Although ethical scholarship is attempted, it is sloppy or incomplete throughout. Spelling, grammar, or punctuation errors severely interfere with readers’ comprehension.

Writing is somewhat clear and is organized, although rereading to solidify understanding is occasionally necessary. It demonstrates an attempt at ethical scholarship in accurate representation and attribution of sources, and errors are occasional or minor. Writing has good spelling, grammar, and punctuation, but errors somewhat interfere with readers’ comprehension.

Writing is generally clear and organized. It demonstrates ethical scholarship in accurate representation and attribution of sources and generally displays accurate spelling, grammar, and punctuation. Errors are few, isolated, and do not interfere with readers’ comprehension.

Writing is clear, concise, and in an organized manner; demonstrates ethical scholarship in accurate representation and attribution of sources and displays accurate spelling, grammar, and punctuation.