Retail 488 Gravity Exercises

Exercise 1: Reilly – Relative Draw Bonus 2

Exercise 3: Huff – Destination Odds Bonus 9

Exercise 2: Converse –Indifference Points Bonus 5

City Population

A 13,250

B 68,700

A 13mi Customer 33mi B

31mi Customer 15mi

60mi

55mi

50mi

50mi

50mi

North Platt 6.000

Northeast 22,000

Lake Loch 54,000

Portsmouth 35,000

Central City 80,000

Bay Shores 5,000

Student Union

Barnes Crossing

Kroger

Wal-Mart

65 Minutes

9 minutes

12 minutes

Kroger 100,000

Wal-Mart 250,000

Barnes 650,000

Tupelo

Oxford

K

W

B

	-1	-2	-3
K
W
B

15 miles fm B __________

33 miles fm B __________

Mark distances & draw Trade Area