Marketing PP Part II

Score

85 / 100 - 85 %

Feedback Date

Sep 26, 2014 8:49 PM

Assignments Feedback

Criterion 1: Strong research. I would like to see more of the definition of the marketing concepts as outlined in the Notes of the PowerPoint template. For example, define the value proposition as More for More or Less for More, etc.

Criterion 2: Continue to use research data to illustrate the sections.

For the type of product is this convenience, unsought good, etc..

For the product lifecycle you will need to incorporate quantitative financial data to backup your claim of where they currently are.

Criterion 3: Please review the template for how to set up a competition analysis. This should be set up as a chart and also include prices.

Good market share.

Define the types of roles: market leader, challenger....

Positioning could be strengthened through the use of a positioning map.

Criterion 4: Good evaluation. Strengthen this through the use of a graphic as well.

Criterion 5: Add additional points from your research as you continue with the project. The opportunities and threats will be helpful in developing your original idea for part 2.

Criterion 6: Clear and easy to read presentation. As part of marketing - make sure that you incorporate visual as well as verbal communication. You may want to use additional images of the product to incorporate the brand into your project.