Marketing sales project
Yujing Chen
09/21/2014
Aging room cigar project
Sales 1
Aging Room Quattro F55 is the blend that took home the number 2 spot on the 25 Best Cigars of the Year list in 2013, and also happens to be the highest rated non-Cuban cigar on the list. I choose to sell this product because each Quattro F55 was specially created by brand owner Rafael Nodal and Tabacalera La Palma cigar maker Jochi Blanco. Here's what the editors of CA magazine had to say about the Aging Room Quattro F55:"The Aging Room brand, has done even better, standing out again and again in test after test is a balanced, sophisticated cigar that displays rich notes of roasted coffee bean and sweet cedar. It’s a lovely smoke that impressed our tasting panel time and time again”(mikescigars.com).
Cigars is a category with a long history in the US and the stereotypical public image of the cigar tends to be one of premium handmade products smoked by powerful, wealthy and usually older men, This perception changed somewhat during the 1990s as the cigar fad of that decade attracted women and younger adults alike to try high-quality cigars. Overall, cigar smoking is still far more popular among men than women in the US, although the interest of US women in cigars has continued to increase in recent years.
On the other hand, many cigar smokers are as interested in the history, art and science of cigars as they are in enjoying a good smoke. Therefore, I will locate my target market of both business person and the cigar retail store near by the commercial center.
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Benefit |
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a. Size. Medium-Full 1) The F55 are traditionally 7 inches by 48 ring. Length can vary from 6 3/4 to 7 7/8 in length by 46 to 50 ring. 2) People can choose to buy single amount of the cigar, or it have the amount of 5 in packs. |
a. different people have different size they prefer, some tend to think that smaller, narrower leave something to be desired, and some avoid larger ones to avoid being overpowered by a harsh taste or unpleasant nicotine buzz. And as for the time factor, every size has its purpose; F55 provide different choice for the customer. |
a. 1) The different amount for customer to choose increase the sales, because some people prefer to buy a pack of the same flavor they like, or some people prefer to choose Mix 4 5-packs as a gift for other. 2) People can pick the size that’s right for them. |
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b. Flavors. There was a mix of coffee, pepper, and natural tobacco flavors. The coffee and natural tobacco were primary notes early on, and the pepper took on more of a background note. The pepper also seemed more present on the retro-hale early on. |
b. Most of the people enjoy the stronger coffee flavor profile emerge, and it is pairing wonderfully with the leather, cedar and earth notes. It is combining with the herbal and floral notes interestingly, and the tobacco notes add a nice complexity as well. 2)The ash will hold on firmly to the foot and showing that light gray coloring. People can get a great amount of smoke with each draw, and it is a cool draw that is very smooth. |
b. Connoisseurs will enjoy the savory cedar taste, subtle sweetness and rich coffee aromas that shine through in every draw. |
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c. Package. 1) The most unique aspect of this premium handmade is undoubtedly the wrapper, a 2003 Sumatra tobacco leaf that's free from blemishes or imperfections. 2) Also, The F55 has its own meaning as well. The "F" stands for February and "55" stands for the 55th day of the year which would be the 24th. That is the day the in which the blend was developed. |
c. 1) Beneath this fine cloak, a mix of Havano-seed Dominican binder and fillers completes the mix. Each one is carefully box-pressed, and the resulting experience is well-balanced and incredibly refined. 2) With the special meaning of the shape, the F55 will be one of the best choices for people who want to buy a significant present for the special one. |
c. With a well-deserved rating of ‘95', for legions of adoring fans of the Quattro F55 or as a business gift for the partner, this one is not to be missed. |
http://www.mikescigars.com/brands/aging-room-quattro-f55
https://www.bestcigarprices.com/blog/cigar-101-does-size-matter/