competitive strategy

Competitive Strategy

Guidelines for assignment

Written document: A short report

Marks: 20

Report Due:

Words limit: 3000

· Students need to research and identify a company from the following industries to apply “AAA” framework:

· Beer Industry

· Processed food

· Small goods

· Computer Hardware

· Computer Software

· Pharmaceutical Industry

· Each member needs to bring two journal articles on the company/industry and explain how this company has been pursuing some or all the elements of this “AAA” framework.

· Has this company been successful or not successful in pursuing their business by using this framework?

· In conclusion – Your recommendations!

· Every member needs to submit 2 articles each with their assignment (hard copy)

· Assessment criteria have been given in the subject outline.

· References Harvard style

AAA Strategies and Their Variants

Assignment must cover each and every elements of AAA framework of table above.

Introduction:

You can explain about Who is market leader, challenger, follower, niche

No need to explain AAA- Just apply it with topic.