pkwringleys

Running Head: BUSINESS COMMUNICATION 1

BUSINESS COMMUNICATION 2

Product: Selling our Baby Diapers

Name

Course

College

Tutor

Date

Part I

Persuasive Message

In the recent past, our latest company product, which are baby diapers have been widely and readily accepted by most parents with young children. For the past one month, the sales of this product have increased by 20% and there is potential for improvement in sales.

The baby diapers have reflected a major boost in the firm revenues for the past one month. However, there is challenge of producing enough and distribution of the same. In production, there are inadequate raw materials for producing these diapers as the cotton, which is our main raw material is in shortage and only one supplier brings it. Furthermore, only two machines are dedicated to production of baby diapers. These two machines are inadequate considering the rise in market demand for the product. The production of this product is also assigned to ten employees, who can no longer properly manage the rise in demand of the baby diapers. The firm has also faced distribution difficulties as only four trucks are dedicated to distributing the product. Many areas are left unattended and our competitors use this weakness and venture into those areas we cannot reach.

I was therefore requesting for your approval allocation of more resources to baby diaper production and distribution as it proves to be the product to take the fortunes of this company to a higher level. Baby diapers are predicted to contribute to half of the overall sales revenue of this company in the next three months, but this can only be realized if more capital resources are allocated to the production and distribution of the product.

Appropriate Channel

The best channel to deliver to my boss would be an email or even a report, directly addressed to him. Reports and emails are confidential and always act as beginning of a meeting with the senior management (Guffey & Loewy, 2010). In this case, the context of the message is to persuade approval by the boss (who is the audience). The purpose is to get more capital resources for the baby diaper. Thus, email or reports are the best channels to deliver our messages through.

Part II

Sales Pitch.

To our esteemed customers, we are glad that you increasingly using our baby diapers, and we value your appreciation for our high quality diapers. Our company Baby Care Inc has noted the need for quality products, and low prices, and thus acted on it. We are having noted that most parents have had difficulties recycling baby diapers, and we acted to manufacture disposable high quality baby diapers, at affordable prices. These diapers are in all sizes, big, small and medium, and are white in color. They offer the much needed comfort to a baby and ensure that even after the baby has done his thing, he/she will not be uncomfortable. In the past many firms were offering disposable baby diapers, but they were not strong and could easily tear off, even from wetness of which they are were supposed to prevent. We assure our customers baby diapers which are strong and guarantee dryness for extra comfort. Our baby diapers can be found anywhere in either large retail stores or even in small retail shops, and the prices are the same for the same quality. We deliver at your doorstep, just for your convenience!

Appropriate Channel

To deliver the above sales pitch message, I will use mass media advertising. Mass media advertising in this case includes television, radio, magazines and the dailies. I would make sure I will advertise on sections which deal with parenting. Using mass media is beneficial in that it will reach a large number of audience (who in this case are parents and guardians) and influence people to buy more of our product. It is also the best channel to communicate informal messages to a large audience, though they may be costly, the benefits and rewards achieved are greater than these costs (Guffey & Loewy, 2010)

References

Guffey, M. E., & Loewy, D. (2010). Essentials of business communication. Mason, OH: South-Western/Cengage Learning.