Business policy Delta Airlines

Delta Airlines Final Project

· Note Everything that is highlighted is what needs to be work on only don’t get confuse with rest of the project Side notes

· This is based on the Delta Airlines Industry. SBI part 2B and the SBI part 3 is what you are assigned I am also going to attached some additional guile lines that are going to help you with the project.

· I need APA Citations Please with the project.

· These has to be single space I require 6-7 pages long single space I will attached additional guidelines as well.

· I will also provide some information about the Airline industry but remember that We are Dealing with Delta Airlines

Complete outline for final report – SBI 1,2, and 3

SBI 1

I. Brief Introduction/Exec Summary about industry.

a. What industry

b. Summarize the most important conclusions about the KSFs, DOC, and implications for the firms

c. Summarize your approach

i. What data did you collect and how

ii. How did you organize it

iii. What tools/methods did you use – and how - for anaelysis/syntheses

II. Key Survival factors (KSFs)

a. Describe the most important KSFs (3-4)

b. For each:

i. Why is it a KEY SURVIVAL factor?

ii. Why is it a priority?

III. Drivers of Change (DOC)

a. Describe the most important DOCs (3-4)

b. For each:

i. Why is it a DRIVER of change?

ii. Why is it a priority?

iii. What are the implications of this change for firms in the industry?

IV. Overall Assessment of industry

a. Describe the overall profitability and market attractiveness of the industry TODAY

b. Describe how this attractiveness/profitability may evolve over the next five years

V. Brief Introduction of information of the firm

a. Summarize major conclusions about the firm’s strategic orientation, clarity and consistency of strategy components, and overall performance now and trends

b. Briefly describe your approach: what info gathered, how analyzed, what tools, etc.

VI. Assessing Firm Strategy

a. Describe the mission, values, and major goals of the firms

b. Describe the firm’s strategic orientation (P/M Focus and Value Prop.)

c. Describe the core activities/major capabilities by the three main areas; you may address capabilities the firm has, those they have but are underutilized, and those that are notably missing

i. Customer capabilities

ii. Operational capabilities

iii. Innovation capabilities

VII. Assessing Firm Performance

a. Describe the Operating Performance of the firm (position, profitability, and market performance)

b. Describe the organizational health of the firm

c. Conclusions as to the performance of the firm (performance matrix)

d. Conclusions on trends – speculate on future of the firm as is; how urgent is the need for change?

SBI 2

1. Alignment between Environment Strategy Business Capabilities:

· Clearly address the alignment between the environment and the firm’s strategy

· Clearly address the alignment between the strategy and the firm’s business capabilities.

(Note that this discussion can address both where there is a lack of alignment and where there is good alignment.)

2. Identification of Key Issues/Problems Faced by the Firm:

· Identify (about 6) gaps –internal and external that the firm faces

· Identify (about 3) key issues/problems the firm is facing from the above that are the key strategic gaps.

(Note that these must be justified as to why they are the most important issues and should follow clearly and logically from the sections above. As well, be sure you are getting at the root issues/problems rather than addressing surface symptoms.)

3. Projected Future Performance of the Firm Given the Challenges

· Describe the expected performance over the next few years if they do not make any changes to their strategy.

· Project a 5-year pro forma income statement that assumes a logical progression of the firm’s current strategic fit and performance levels.

SBI Part 2B

(Note For sections 4-7 (Note: Be sure to clearly address each of the strategy components and whether/how each needs to be altered. Justify your choices by showing how the changes (or no change) help the firm to address the issues/problems and improve the alignment between ESBC)

4. New/Modified Strategy:

· Identify any changes to the strategy required to address the issues/problems identified above.

(Note: Discuss multiple possibilities – these can be subdivided into attractive strategic adjustments and supporting capability changes.)

Make only One Proposal Only Side note: its also in the SBI 2B at top

· Make (at least) 2 proposals for overall strategic change. For each proposal:.

· Describe recommended changes

· Explain how and why the proposal addresses the major strategy-environment gaps

5. Tactical Changes/Changes in Capabilities:

· For the two proposals: Describe changes to the current capabilities that need to be made to successfully implement the proposed changes.

(Note: Be sure to address resources, management preferences and organization, and justify why the changes are necessary)

6. Financial Implications:

· For the 2 proposals: Identify the impact of these changes on both the revenues and expenses of the company.

(Note: BROADLY summarize the financial implications of your plan).

7. Chosen strategic proposal:

· Describe the chosen proposal

· Explain why the proposal is preferred

· Discuss the risk of the proposals

· Discuss what might occur (inside or outside the firm) that would make your preferred proposal fail?

SBI-3

1. Development of Implementation Plan.

· Overview of capability changes necessary

Note : discuss necessary changes and the implications for resources, management preferences, and organizational processes

· Specific changes necessary in functional areas

· Associated costs

2. Details of Implementation plan.

· Most relevant changes

Note: Describe which changes are most important and how changes help develop capabilities necessary to support strategy recommendations

· Timeline of change implementation

· Potential risks/obstacles to implementation

· Measures to track success of changes

3. Financial Projections

· Proforma income statement

· Risks associated with forecasts

4. Confirm Financial Viability of New Plan “Please focus on this part Since is the final part of the project really important “

· Cost of plan

· Source of funds for plan

· Discuss how proposed plan outperforms current plans

· Investment potential of proposed plan