1 pages

Evaluation Criteria for Case #1 Fall 2014

Marks

Comments . . . . . . . . . . . . . . . . . . . .

Introduction:

Concise overview of business

5

Problem/Opportunity Recognition:

Consider – your initial impression of the problem before you

begin your analysis

5

Situation Analysis:

Consider - Strengths & Weaknesses (Internal, 4Ps, + Mgm’t)

Opportunities & Threats (External)

Competitive Analysis

15

Identification of Alternatives:

Consider – three clear alternatives, must fall logically out of

15

Problem Recognition:

Consider – restate the problem in light of your analysis so

far

5

Recommendation:

Consider - must fall out of your identified alternatives and

must provide arguments to support your

recommendation

10

Implementation:

Consider – provide both short and long term strategies

10

Creativity:

Consider – to what degree you have been able to “think outside

of the box” in

5

Attention to Detail:

Consider – references, formatting, clarity of expression, and

cover page

10

Total marks available to earn

80

Additional Comments: