Nonprofit Marketing

For this assignment you will spend five days researching and documenting the nonprofit of your choice.  You will assume the role of a nonprofit marketing manager who monitors and impacts both the internal and external marketing environments. I would like you to complete this assignment during the third week of the course for each of five consecutive days. You should include discussions of: 

         the competitive environment

         examples of target audiences and stakeholders

         is your nonprofit in the news?

         how social media marketing impacts your nonprofit

         how your chosen nonprofit might impact a situation (such as the Red Cross aiding in natural disasters)

         where your nonprofit operates - locally, globally or both? 

Using a journal format is actually a great way to lay a foundation for a marketing plan, because you are looking at your organization relative to a time frame. And a journal is a great tool to use prior to any marketing endeavor, because the research and observations you document will support the marketing strategies you devise.  As in any journaling activity, some days you might write more and some days less. Your writing style should be similar to a diary or field notes, with observations taken and your thoughts about how you think or feel about  something, in combination with the required elements of course.   After completing this six-page, double-spacedassignment you may even decide that a journal is a powerful and useful tool for a nonprofit marketing manager to keep!

Required elements:          Use and explanation of the marketing mix     

         The value proposition offered by your nonprofit

         The mission statement of your nonprofit

         Types of multi/social media and other communication mediums your nonprofit uses

         Research and source at least five references  

Bloom's for the marketing journal:

Evaluating – collaborating, critiquing and networking, interacting with internal and external environments.  Creating – reorganizing acquired information.

Multimedia/Social Media: These are sites I think you should be familiar with and suggest the use of these sites towards the assignment. In other words, you might mention how you think your nonprofit could benefit from using one of these sites.  The purpose here is to introduce you to sites you may not be familiar with and to apply them in the context of a specified learning outcome, in this case, your Journal.

Wordle – create word-specific marketing  http://www.wordle.net/create

Feedly – news delivered to you  http://www.feedly.com/

Tag Galaxy – an interactive and mnemonic way for your target audience to communicate with you  http://www.taggalaxy.de/

Boolify – word-based search tool  http://www.boolify.org/

Wevideo – create an online video  http://www.wevideo.com/

Screener – free instant screencasts  http://www.screenr.com/

Nonprofit marketing journal rubric:

Score: 5-0 points	5-0 points	5-0 points	5-0 points	5-0 points
Quality: Journal lacked typos, was grammatically correct and included page numbers. Was seven or more pages in length with additional charts, diagrams and references.	Journal was seven pages in length without additional charts or diagrams and was mostly free of typos, and grammatical errors.	Journal was less than seven pages in length and contained multiple typos, grammar and spelling errors.	Journal was less than seven pages in length, and contained multiple typos, grammar and spelling errors.	Student turned in a subpar assignment not meeting page length criteria and/or typos and grammatical errors, or did not turn in the assignment.

 

Evaluative:Demonstrated an outstanding mastery of marketing concepts in use of vocabulary and appropriate research. Included all of the required elements

Student demonstrated and above average comprehension of material. Included most of required elements.

Student demonstrated an average understanding of material. Included only some of required elements.

Student demonstrated a below average comprehension of material. Included only several of the required elements.

Student demonstrated a very minimal or complete lack of material comprehension. Included very few required element