FIX MY MISTAKE MARKETING

Manal albatniji 120000569

What Makes Hotel Patrons Satisfied and Repeat Customers?

This is a research plan to answer the above question and we will use the Explanatory Design Category in our research to help us identify and understand more about the relationship between the independent variables using Qualitative research and specifically Ethnographic research. By collecting Primary data through online data gathering and mail a lot can be learned about repeat customer what they like and don’t like and they want and don’t want when staying at a hotel. After collecting the data two important elements must be used to measure the data properly the first element is determining the features and properties of the hotel services that can be measured and the second element is to use the appropriate scale of measurement objective like age, duration and prices or subjective where we measure feeling of the customers and put scale to reflect how they fell about certain services. So using an interval scale, which is best, used to measure satisfaction of customers and that can be done by developing a questionnaire that is open-ended in our case. The next thing is to develop a nonprobability sampling procedure like snowball sampling to focus on our loyal customers instead of the general population. After analyzing the data collected and removing sampling errors and data entry errors the data is analyzed and the problems are identified and a complete process is developed to which will help us answer our original question What makes a hotel patrons a satisfied and repeat customer.