FIX MY MISTAKE MARKETING

Week 1

Hotels in area

Am focusing on an area where there are only 2 hotels:

1. Mandareen Hotel: 3 starts small rooms hotel

2. Bodul Apartment model (not rated)

Customer segments

1. Small businessmen: this segment constitutes small businessmen visiting Riyadh to attend business meetings or followup with government. This segment require quick and affordable place to stay in with basic service such as internet access.

2. Social visits: short stay of families visiting Riyadh to attend social events or visit relatives. This segment seeks affordable accommodation with wide space and washing and kitchen facilities.

3. Medical care seekers: people visiting Riyadh to attend to medical appointments at specialized and government hospitals.

Questions

1. What are the most important needs of this segment (for example, for social visitors, is space more important than having a kitchen?)

2. What needs are not satisfied currently with the existing hotels?

3. Are these segments willing to pay higher prices for better quality accommodation?

4. What are the sub-segments of each segment

Value creation

My Inn will be based on the model of the apartment motel, however will aim to create value by offering the following services:

-Contract a nearby restaurant to provide in-room services

-Make maps of Riyadh available for cheap prices

-Set a self-service coffee machine in the lobby

-Install a snacks and beverages vending machine

-Contract a taxi company to provide a discount for airport transportation

-Extra blankets and pillows to be made available when requested

-Create a small kids playing room that can be shared by all guests

-Make available for nominal or even for free a desktop computer for general use in the lobby

-Make available list of nearby services and shops

-Sell phone cards at the reception

-Make available on request basic medicine such as pain killers and panadol