MKT/571 WEEK 3 Segmentation and Target Market Paper

Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

Required Elements:

· No more than 2100 words

· Include demographic, psychographic, geographic, and behavioral characteristics for the target market(s) for your selected company.

· A positioning statement for the company with careful consideration of their brand and strategy

· Paper is consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.