critique for proposal writing class
C. How to Evaluate a Proposal Through a Funder’s Eyes
What is it like to decide on funding a proposal? This section of the workbook gives you an idea of that process. As a board member of the We Care Foundation, you will be asked to review the proposal that follows and make a decision regarding its funding. You can take one of the following actions:
· Award a grant in the amount requested
· Award a grant in a different amount from that requested
· Decline to make a grant
· Defer a decision until you have received more information from the applicant
The We Care Foundation is a real foundation that has been given a fictitious name here. The foundation agreed to share its guidelines, its board critique sheet, and a proposal from its files for this section of the workbook.
Because your staff have done the preliminary screening of proposals, you may assume that the proposal you are reviewing was submitted on time and met other basic requirements.
You will need to consider the following:
· How well the grant request meets your interests and guidelines
· Whether you think the applicant is a credible organization with a competent board, staff, and volunteers
· Whether the applicant’s plans are feasible, considering the problem or demand to be addressed; the objectives, methods, and evaluation proposed; the amount of money requested; and the total project budget
· How important or compelling the proposed project seems
· Any other biases you or your fellow board members bring to the table
Background on the We Care Foundation
The We Care Foundation is a nonprofit grantmaking corporation of a community of religious women in the United States that set aside an endowment to be used to fund projects assisting needy people anywhere in the world. The purpose of the We Care Foundation is to empower people in ministry with the needy to carry on works that improve the quality of life, effect positive changes in attitudes, and change structures that perpetuate inhumane and unjust conditions.
Once a year, the board of directors awards grants to organizations for short-term projects and long-term programs that address
· The food, clothing, and shelter needs of the poor
· The health care needs of the sick
· The education needs of the uneducated
· The survival needs of the displaced
· The advocacy needs of the oppressed
· The conversion needs of the oppressor
· The psychological needs of the suffering
· The spiritual needs of all people
Grants are made only to charitable, nonprofit, nongovernment organizations with proof of tax-exempt status as 501(c)(3) organizations under the Internal Revenue Code.
Only one request from an organization is accepted each year. Requests exceeding $15,000 are not accepted.
Grants are awarded for a one-year period. Grantees may reapply, but the board will not fund the same project or program beyond two consecutive years.
Requests are not accepted for capital expenditures, tuition, scholarships, fundraising drives, emergency relief, or endowments.
Proposals are limited to six pages (single-spaced), with no cover letter or attachments.
Critique Sheet Used by Board Members of the We Care Foundation
· Establishes credibility of agency as a good investment
· Establishes role of contact person
· Establishes qualifications of agency and staff in areas of activities for which funds are requested
Need Component
· States a problem of reasonable dimension
· Supports a client need with relevant data
· Establishes the project/program’s current need for funds
Objectives Component
· Describes measurable outcomes to be achieved
· Appears feasible in light of agency resources
· Is achievable within time frame of grant
Methods Component
· Describes how objectives will be achieved
· Includes staffing, timelines, and client selection
· Appears cost-effective
Evaluation Component
· Tells process for evaluating accomplishment of objectives
· Tells process for evaluating and modifying methods
· Tells who will be doing the evaluation
· Tells how data will be gathered, analyzed, and reported
Future Funding Component
· Tells plan for solvency after grant
· Seems probable work will continue beyond grant period
Budget Component
· Is complete and accurate
· Seems sufficient to cover cost of methods and achieve objectives
· Indicates how our funds will be used
· Provides information on other sources of income
· Will be balanced with addition of our grant
Individual Response
· I support funding: fully partially not at all not sure
Group Response
· $Requested $ Granted Conditions: Yes No
Comments
·
Here is an actual proposal submitted to the We Care Foundation. The only changes made were in the name of the funding source and the names of the agency and personnel submitting the proposal.
The Cebola Early Childhood Center is a project that attempts to moderate the negative impact of isolation and poverty on a population of Hispanic preschool children in the mountain village of Cebola, in northern New Mexico. The project, implemented by a well-trained indigenous staff, provides a family-oriented child development program giving these children needed early intervention, supporting the development of self-confidence and high self-esteem, and providing a basic, thorough foundation for future success in school.
Community empowerment and self-determination have always been strong components of this project. Initiated as a cooperative venture among the women in this village, the project was conceived and organized to address the educational needs and the futures of their children, to counteract school failure, and to assist in the successful transition to life in the world outside their village.
The women in this village were instrumental in organizing, establishing, and staffing the center, and a local board of women is now directing its operation. The staff have been so deeply committed to obtaining excellence in the early childhood field that they recently extended their education and obtained college-level certification in child development. (Funding permitted the financial support for this training.)
The staff provide an educational program in which their Hispanic traditions and cultural values play a significant part, accomplished by stimulating activities and materials that are organized around a well-developed early childhood curriculum. Ongoing evaluation assures the progress of the children. A close working relationship with the local school district also provides feedback regarding the adjustment and the performance of these children once they enter public schools.
The project is funded mainly through private monies. Fundraising is a continuous, ongoing effort. A grant from We Care will assist in the survival of this project. We are requesting $5,000. This funding will be used for costs related to personnel, nonpersonnel, and further staff training.
This grass-roots program attempts to moderate the negative impact of combined isolation and poverty on rural Hispanic children of preschool age in the village of Cebola, New Mexico. The Cebola Early Childhood Center (CECC) is in its sixth year of operation. It began as a parent-organized cooperative to answer the educational needs of young children in this remote village. In 1994, CECC was given endorsement by the award of CDBG (Community Development Block Grant) monies, through which an early childhood facility was constructed and equipped and local women were employed and trained as early childhood workers. The project has survived on private funding since the termination of the (single year) CDBG grant. It has created services where there were none and provided training and employment to individuals (both women and the elderly) who would otherwise have remained unemployed.
CECC provides family-oriented educational services to preschool children and their parents. The program provides a stimulating environment for children that addresses their intellectual, physical, and social-emotional growth and assures the in depth mastery of early development stages. The goal of this project is to prepare these children for the future, fostering their self-confidence and high self-esteem as well as providing a basic, thorough foundation for future success in school.
The children who attend the center and participate in a child development program are supervised by trained paraprofessionals. Training for these women, who are indigenous to the village of Cebola, has been extensive. Recently they were awarded their CDA degrees. (The CDA is a nationally recognized credential in child development.) A foster grandparent program is also a thriving component of our project, with half of the teaching staff being senior citizens of the village who are available to the children. The program has been licensed and has been used as a model site,demonstrating excellence both in educational programming and as an early childhood facility. In addition to providing high-quality early childhood education services, the project has been accepted into the State of New Mexico’s Child Care Food Program, which provides funding for daily nutritious lunches.
The project director, Becky Smith, is well qualified for her position. She is a lifelong resident of the Cebola community and related to every member of the CECC clientele through both familial and historical ties. She has been trained extensively in child development and has recently earned her CDA degree. Throughout her life she has demonstrated community leadership as well as strong organizational and administrative skills. The contact person, Katherine Jones, is the chairperson of the CECC board of directors and is the key community person governing the project.
Cebola is a remote village located in Rio Arriba County in northern New Mexico. High unemployment, substandard housing, and low per capita income are characteristic of this region. The popultion of the area is predominantly Hispanic. Prior to implementation of the CECC program, the community had no educational resources for young children. Through the cooperative efforts of the mothers of this village, CECC emerged as an answer to these needs. It continues to be a grass-roots venture —that is, all staff are members of the community and a parent board is active in directing the center’s operation.
The principal problem that this addresses is described best as a problem attendant to isolation and poverty. Isolation and poverty in this rural and predominantly Hispanic region combine to produce a situation for children that is exceedingly difficult to master. Because of the poverty, isolation, and other drawbacks associated with being of a minority group, speaking a different language, and growing up in a rural area, these children will continually face increasingly difficult obstacles throughout their development. School failure has often been the tragic result of this constellation. The CECC program provides a strong educational foundation for these children and an opportunity to deeply master their earliest developmental stages. They are given an “early win,” thus setting the stage for self-confidence and future success in school.
CECC exists on a very small and efficient budget. As indicated in the budget, the anticipated financial need for each program year is estimated to be approximately $100,000. However, because of its geographical isolation, there are few resources available to maintain a program such as this one. We Care funding is needed to assist in this project’s survival.
The primary objective is to continue to serve an estimated twenty-five children during the coming months with the same high quality we have provided in preceding years. As stated above, the goal of this project is to prepare these children for the future, fostering their self-confidence and high self-esteem as well as providing a basic, thorough foundation for future success in school.
The secondary objective is to continue to serve the parents and/or other family members most responsible for the care of these children with useful types of education, training, and related services that will best serve them in fulfilling their parenting roles.
CECC serves a population of preschool Hispanic children who reside in the remote mountain village of Cebola, in northern New Mexico. These children begin attending the center very early in their lives, often visiting with their mothers when they are infants and toddlers. Parent involvement is an important component of the program. As the parents attend the center with their child, observe the trained staff interacting with their children, and participate in the child development program, the parents absorb child development concepts in a natural way. An observation room is available for parent use. The staff are also available to consult with parents regarding educational and developmental issues pertaining to their children. An estimated twenty-five children and their families are served each year.
The objectives of this program are realized through the activities of the early childhood program. The center addresses the educational needs of the whole child: the emotional, social, intellectual, physical, and creative aspects of each child’s development. The early childhood environment is organized into learning centers, which include (1) the gross motor (large muscle) center, (2) the dramatic play center, (3) the cognitive development center, (4) the constructive play center, (5) the art center, and (6) the book corner. When a child arrives at the program he or she is encouraged to explore and use the different areas according to his or her individual interests. During the course of the day, children also participate in a routine that includes clean-up activities, group activities such as reading and singing together, a nourishing lunch, and outdoor play. Activities are selected to meet the full range of the child’s educational needs. Providing a stimulating, well-equipped setting complemented by the skills of a well-trained staff is the key to achieving the project’s objectives.
The CECC program is staffed by two early childhood workers. These paraprofessionals are trained in child development and are indigenous to the village of Cebola. They have both recently earned CDA degrees. (The CDA is a nationally recognized credential in child development.) Additional staff support is provided by two senior citizens from the community who function as foster grandparents.
The strong Hispanic cultural elements of the program create an educational climate that enhances each child’s self-worth. The indigenous staff are able to provide a bilingual program in which Spanish and English are both spoken, and in which Hispanic traditions and cultural values are important components. The child’s first school experience is, then, one in which his own culture is valued and functions as a prominent axis of the educational program.
The center operates on a school-year calendar, with one exception. During the coldest winter months, when roads are often impassable, the parents decided that the center would close. This means, essentially, that the center operates each fall from September 1 until Christmas, and each spring from March 1 through early June.
Two forms of evaluation will be conducted for the program. The first form consists of an ongoing evaluation in which the staff meet on a regular basis with a supervisor. The supervisor observes the program and reviews the children’s records. Progress notes, assessment forms, and skill charts are used to document and record the educational progress of each child. Meetings between supervisor and staff provide an opportunity for discussion and making decisions regarding needed method modifications. The supervisor is an individual who served as staff trainer during previous program years. Her selection for evaluation is based on her in-depth familiarity with the program and on her extensive training and experience in the fields of child development and education.
The second form of evaluation is an annual process of comparing accomplishments with stated objectives. The El Rito Mountain School District is asked to conduct the annual evaluation. A professional evaluator from the local school district is requested each year because of the school’s interest in the program and also because the children attending CECC eventually become students in this district.
As indicated in our budget, our anticipated financial need for each program year is estimated to be approximately $100,000. Our project survives from year to year through our financial efficiency with the funding we are able to obtain. Each year local organizations within the northern New Mexico territory are approached for support, as are many out-of-state agencies. We plan to continue funding our organization in this manner as long as it is necessary. In the past we have brought our need to the attention of area legislators, and we will continue to do so in the future in hopes that eventually a permanent funding source for this type of activity will be established through state or county government.
Now evaluate this proposal by completing the We Care Foundation critique sheet.
After completing your evaluation of the Cebola Early Childhood Center proposal, you may want to conduct the same kind of review of your own proposal. You should assume your proposal meets the basic guidelines of the funder.