Law #1

Weekly lucky coupons:

For our business of Ciao. It is good for us when we have weekly lucky coupons that can also help our business to increase up because most of the customer likes to get free coupons when they make their shop. We can put the weekly lucky coupons in the magazine, online or above the table in the store. Also, the manager can explain that to the customer when they paid their ice cream. I think this is interesting idea for Ciao marketing.

Birthday clubs:

The Birthday clubs is good idea to keep customer coming a lot to Ciao. Because most of the customer they like to make their Birthday different and they like to spend a good time for that occasion . Also, the Ciao place it is in a nice area that it will help also our business at that time. The birthday club is a good idea for the people makes it at Ciao but specially kids.

People:

In the marketing people always likes a new idea in the store. It is make a good relationship with that place and the will remember all the great time in that store. Also, if there

Process:

If there are process in the store that also help the business a lot and give the employees works more with the customer and give them a good quality in the store. The manger in Ciao place can make here this idea for the customer (free):

· water

· clinics

That also will help our business to go up because some of the customer likes to enjoy their ice cream inside the place and they like to get good service during the eat their ice cream inside the place. That is not necessary but it is gave us number 1 for the customer.