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Chapter 01 - The Information Age in Which You Live: Changing the Face of Business

CHAPTER 1

THE INFORMATION AGE IN WHICH YOU LIVE:

CHANGING THE FACE OF BUSINESS

· Chapter Summary

· Outline

· Slide reviews

CHAPTER SUMMARY

This chapter serves two primary purposes. First the chapter introduces students to the broad notion of management information systems within an organization and the three key resources on which MIS focuses – people, information, and information technology.

Second, the chapter jumps right into the process of appropriately selecting which technologies to use based on the industry in which your organization operates, the identified business strategies for competing in that industry, and how to assess the impact of technology.

The primary sections of this chapter include:

1. MIS Resource #1: Information

2. MIS Resource #2: People

3. MIS Resource #3: Information Technology

4. Financial Impact of IT: Break-Even Analysis

5. Industry Impact of IT: Porter’s Five Forces Model

6. Strategy Impact of IT: Porter (Again) and RGT

LECTURE OUTLINE

INTRODUCTION (p. 4)

MIS RESOURCE #1: INFORMATION (p. 5)

1. Defining Information Quality

2. Considering Information from an Organizational Perspective

MIS RESOURCE #2: PEOPLE (p. 10)

1. Technology Literacy

2. Information Literacy

3. Your Ethical Responsibilities

MIS RESOURCE #3: INFORMATION TECHNOLOGY (p. 13)

1. Key Technology Categories

FINANCIAL IMPACT OF IT: BREAK-EVEN ANALYSIS (p. 15)

1. Reducing Fixed Costs

2. Reducing Variable Costs

3. Increasing Revenue

INDUSTRY IMPACT OF IT: PORTER’S FIVE FORCES MODEL (p. 19)

1. Buyer Power

2. Supplier Power

3. Threat of Substitute Products or Services

4. Threat of New Entrants

5. Rivalry among Existing Competitors

STRATEGY IMPACT OF IT: PORTER (AGAIN) AND RGT (p. 23)

1. Overall Cost Leadership

2. Differentiation

3. Focus

4. Run-Grow-Transform Framework

END OF CHAPTER (p. 26)

1. Summary: Student Learning Outcomes Revisited

2. Closing Case Study One

3. Closing Case Study Two

4. Key Terms and Concepts

5. Short-Answer Questions

6. Assignments and Exercises

7. Discussion Questions

MODULES, PROJECTS, AND DATA FILES

Supporting Modules

XLM/A Computer Hardware and Software – comprehensive tour of technology terminology focusing on personal technologies including application software, system software, input devices, output devices, storage devices, CPU and RAM, and connecting devices such as cables and ports.

XLM/K Careers in Business – Extended Learning Module K provides an overview of jobs titles and descriptions in the fields of accounting, finance, hospitality and tourism management, information technology, management, marketing, productions and operations management, and real estate and construction management including what IT skills you should acquire to be successful in each field.

Slides and notes

SLIDE 2

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· These are the Student Learning Outcomes for the chapter.

· Use them as a road map to inform your students of what you will be covering.

· At the end of the chapter is a summary of each.

SLIDE 3

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· These are now about the outrageous transformations that are occurring in industries as a result of IT.

· In this first one, you can see the dramatic decline of in-room telephone charges for hotels because of IT, specifically cell phones.

SLIDE 4

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· This slide provides the narrative for the previous slide.

· Hotels are also suffering from less in-room pay-per-view movie revenues because of IT.

SLIDE 5

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· These are great questions.

· Some students may have never used a pay phone.

SLIDE 6

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· This slide reinforces the fact that we live and work in a digital world, where technology and information are important, pervasive, and often invasive.

SLIDE 7

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· This slide starts the section on management information systems

· It defines MIS.

SLIDE 8

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· This slide lists the 3 important organizational resources within MIS.

· Obviously, people are the most important resource.

SLIDE 9

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· This slide presents Figure 1.1 on page 5.

· It illustrates the synergistic effect MIS can have if people, technology, and information are coordinated and managed together.

SLIDE 10

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· This slide provides an overview of the chapter, including the major sections and which addresses each learning outcome.

SLIDE 11

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· This slide begins the discussion of information as a key resource.

· It defines data and information.

· Later, we morph information into business intelligence.

SLIDE 12

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· This slide presents Figure 1.2 on page 6.

· It illustrates the difference between data and information.

· It also illustrates that information builds on data

SLIDE 13

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· This slide continues the discussion of information by focusing on business intelligence and its definition.

SLIDE 14

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· This slide presents figure 1.3 on page 7.

· It illustrates business intelligence.

· BI is information on steroids.

· BI combines multiple information sets to provide a more complete picture.

SLIDE 15

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· This slide focuses on the fact that information is valuable only if it exhibits quality.

· Quality is often nebulous and difficult to define but we can describe it in many ways including timeliness, location, form, and validity.

SLIDE 16

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· This slide presents Figure 1.4 on page 9.

· It provides a graphical illustration of the various organizational perspectives of the information resource.

· Subsequent slides focus on each perspective.

SLIDE 17

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· This slide discusses the flow perspective of information.

· Within an organization information can flow up, down, horizontally, and outward/inward.

SLIDE 18

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· This slide discusses the perspective of information with respect to what it describes.

· Internal – within the organization

· External – what surrounds the organization

· Objective – quantifiably known

· Subjective – something unknown

SLIDE 19

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· This slide begins the discussion of people as a key resource within MIS.

SLIDE 20

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· People are the single most important resource in any organization.

· Today, people must focus on being:

· Technology literate

· Information literate

· Ethical

SLIDE 21

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· This slide presents Figure 1.5 on page 13

· It illustrates the relationship between acting legally and ethically

· The goal, obviously, is to remain in Quadrant I with all your actions

· That’s not always easy.

SLIDE 22

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· This slide begins the discussion of information technology as a key resource within MIS.

· It defines information technology and its two primary components – hardware and software.

· XLM/A covers IT in detail. The slides here provide a brief overview.

SLIDE 23

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· This slide presents Figure 1.6 on page 14.

· It provides a graphical depiction of the categories of IT and, within IT, hardware and software.

SLIDE 24

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· This slide (and the next) defines and describes the 6 major categories of hardware.

· They are input devices, output devices, storage devices, CPU and RAM, telecommunications devices, and connecting devices.

SLIDE 25

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· This slide (and the previous) defines and describes the 6 major categories of hardware.

· They are input devices, output devices, storage devices, CPU and RAM, telecommunications devices, and connecting devices.

SLIDE 26

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· This slide defines the two major types of software – application and system.

· Again, work through XLM/A with your students for a thorough review of software.

SLIDE 27

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· This slide begins the discussion of how to assess the financial impact of IT.

· It does so using break-even analysis.

SLIDE 28

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· This slide provides a description of the three financial aspects of break-even analysis.

· They are:

· Fixed costs

· Variable costs

· Revenue

SLIDE 29

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· This slide sets up the break-even analysis example provided in the book.

· You may want to consider creating a workbook to illustrate break-even analysis.

SLIDE 30

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· This provides Figure 1.7 on page 15.

· It is the break-even analysis for the movie poster example.

SLIDE 31

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· This slide lists just a few of the many ways in which IT can be used to reduce fixed costs.

· The more fixed costs are reduced, the closer the break-even point moves to 0 (zero).

· We cover in detail throughout the book many ways to use IT to reduce fixed costs.

SLIDE 32

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· This slide presents Figure 1.8 on page 16.

· It illustrates the effect on break-even of lowering fixed costs.

SLIDE 33

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· This slide lists just a few of the many ways in which IT can be used to reduce variable costs.

· We cover in detail throughout the book many ways to use IT to reduce variable costs.

SLIDE 34

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· This slide presents Figure 1.9 on page 17.

· It illustrates the effect on break-even of lowering variable costs.

SLIDE 35

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· This slide lists just a few of the many ways in which IT can be used to increase revenue.

· We cover in detail throughout the book many ways to use IT to increase revenue.

SLIDE 36

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· This slide begins the section on Porter’s Five Forces Model.

· It defines Porter’s Five Forces Model and identifies the five forces.

· Subsequent slides focus on each force.

SLIDE 37

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· This slide presents Figure 1.10 on page 19.

· It graphically depicts the five forces model.

SLIDE 38

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· This slide defines and describes buyer power as one of the five forces within Porter’s Five Forces Model.

SLIDE 39

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· This slide defines two very important concepts – competitive advantage and first-mover advantage.

· The point here is that no competitive advantage is ever permanent.

· Organizations must constantly seek out new competitive advantages.

SLIDE 40

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· This slide defines and describes supplier power as a force within Porter’s Five Forces Model.

· It also includes Figure 1.11 on page 21 which illustrates how organizations have to deal in opposite ways with both buyer and supplier power.

SLIDE 41

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· This slide defines and describes the threat of substitute products or services as a force within Porter’s Five Forces Model.

· It also defines switching costs and provides examples of switching costs that can reduce the threat of substitute products or services.

SLIDE 42

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· This slide defines and describes the threat of new entrants as a force within Porter’s Five Forces Model.

· It also defines entry barriers and provides an example of an entry barrier that can reduce the threat of new entrants.

SLIDE 43

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· This slide defines and describes the rivalry among existing competitors as a force within Porter’s Five Forces Model.

SLIDE 44

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· This slide begins the discussion of Porter’s three generic strategies and two other business strategy development frameworks.

· It also provides Figure 1.12 on page 23 which graphically illustrates Porter’s three generic strategies.

SLIDE 45

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· This slide defines and describes overall cost leadership as one of Porter’s three generic strategies.

· It also provides several examples.

SLIDE 46

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· This slide defines and describes differentiation as one of Porter’s three generic strategies.

· It also provides several examples.

SLIDE 47

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· This slide defines and describes focus as one of Porter’s three generic strategies.

· It also provides several examples.

SLIDE 48

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· This slide introduces and defines the RGT framework.

· It is a good tool because it requires organizations to think about how IT dollars are allocated to various strategies.

SLIDE 49

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· This slide discusses the RGT framework in more detail.

SLIDE 50

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· This slide presents Figure 1.13 on page 26.

· It illustrates how organizations have been spending their IT dollars over the past 10 years according to the RGT framework.

· Notice the general decline in allocated dollars to “transform.”

SLIDE 51

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· This slide illustrates how Porter’s three generic strategies and the RGT framework are similar.

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