Paper
jacb.f
discussion.docx(Remember to post your sources!)
1) Let's start this week's discussion with identifying who makes up the baby boomer generation. Please research and post statistics about the baby boomer generation.
3) Do the Internet and international e-commerce change the choice of using a transnational strategy that has historically been successful for firms expanding globally? Would it make a difference if a firm relied heavily on traditional business channels versus just e-commerce?
4) From the perspective of a domestic firm, what are the advantages and disadvantages of licensing the rights to the company's production process and trademark to a firm in a foreign country? What are some of the ways that a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements?
