market
nlcnjiyifan
backup_pp.pptxNEVERLOST
GLOBAL GPS TECHNOLOGY INTEGRATION, & SOLUTIONS
Alan Ji, Lola Bakare,
Risa Kuamochi, Justine Singer-Kaufold
1
Who are we?
Consumer Products
B2B Technology & Services
Mobile & Web Services
NEVERLOST is a GPS technology company that offers technology and services to businesses, and sells GPS integrated products and online/mobile services direct to consumers
Mission Statement
“At NEVERLOST our mission is to provide our customers with the highest quality GPS products and services at affordable prices. Our top priority is the satisfaction of our customers and providing them with the most reliable, secure, and convenient location information at all times.”
Market analysis
Businesses
Childcare
Elderly care
Consumers
Men/Women: 18-25
Men/Women: 45-65
Market breakdown
Consumers
Men/Women:
18-25
First car/bike owners
First dorm/apartment owners
Technology savvy
“Speed” oriented generation
Image conscious
Statistics
Number of people ages 18-24 in PA (as of 2012): 1,263,768
Number of people ages 20-24 in Philadelphia:146,717
Men/Women:
45-65
Long-time owners of homes/cars
Busy home/work life
Somewhat up-to-date on technology
Convenience oriented
Simplicity oriented
Statistics
Number of people ages 45-54 in Philadelphia: 197,970
Number of people ages 55-64 in Philadelphia:160,808
Market breakdown
Businesses
Childcare:
Schools
Daycares
After care programs
Nurseries
Nanny agencies
Elderly Care:
Old age homes
Assisted living facilities
Hospitals
Live in held agencies
Gated communities
Statistics:
2,693 registered assisted living facilities in PA
Average cost $3,175 per month in PA
15% of population senior residents in PA
Market growth
Businesses:
Huge potential market growth of ageing “baby boomer” generation leading to increase in old age homes and assisted living facilities
Young children and new children being born from the large population of 24-30’s
Consumers:
As the new generation of young consumers age into the 18-25 range, they are increasingly technologically savvy and expect their worlds to move at an increasingly fast pace
The 45-65 year olds will be increasingly busy taking care of their aging parents and families, contributing to their need for convenience and speed
Revenue streams
GPS Products:
Key chains
Phone cases
Promotional products
Partnerships
Major brands
Fashion companies
Car companies
Airlines
GPS Services:
Old age homes
Day care centers
Hospitals
Schools
Businesses
Bike shops
Car rentals
Libraries
Manufactures
Products for the elderly
Products for children
Products for the handicapped
Car manufactures
Marketing & advertising strategy
Sales Strategy
Direct Sales
Use connections to enter established businesses/markets
Train sales staff to be knowledgeable of the product and the business/market they are entering
Set up meetings with potential buyers through routine calls/emails/flyers
Attend industry events/conferences/fairs and join associations/membership alliances
Strategic Partnerships
Connect to potential partners via email promotions/newsletters
Contact HR department for partners
Send free samples and provide hard data on potential revenue increase for brands that partner with NeverLost
Retention Strategy
For Businesses
Discounts on large orders
Free samples of new products
Provide free software updates and maintenance services
Special offers for businesses who recommend our services to other businesses
Send our surveys on customer service performance and get in touch with those who have complaints/critiques
For Customers
Monthly email offers and coupons
Popup offers for mobile app users
Savings for those who get friends to place orders
Discounts for those who fill out customer service surveys
Management & Operations
Operations
Office
Telephone
Office Server
CRM
Accounting Software
Office Equipment
Employees
Competition
Us:
Lightweight
Fashionable
Inexpensive
Widely available
Quality/satisfaction guaranteed
Customer service oriented
Promotions/discounts
Integrated with latest technology/social media
Top Competitors:
GPS Service Providers
Garmin
TomTom
Magellan
Mio
GPS products
Amazon
eBay
Zazzel
Radio Shack
Them:
Large/cumbersome/heavy
Expensive
Unattractive/unfashionable
Unreliable
Not up-to-date with current mobile devices
Offered online only
Require batteries
Unguaranteed quality/performance
Financial Overview & Revenue Projections
Expenses
Capital need/usage
Exit Strategy
| Exit Strategy | Pros | Cons |
| Seek Second Round of Investment: After repayment of initial principal and specified return on investment, seek second round of investment for operations expansion | Maintain control over business operations Potential for profits from expansion Build investor confidence in company’s ability to produce returns | High risk Potential for large losses if company underperforms Credibility/reputation of entrepreneurs on the line |
| Strategic Acquisition: Another company purchases business with cash and/or stock in acquiring company | Potential for large payout Potential for bidding wars Liquidity Improve company’s performance Consolidate to remove excess capacity from industry Get skills/technologies faster or at lower costs than they can be built | Loss of operating control Loss of management team Changes to operations, staff, and business lines Potential for bad fit between acquirer and acquiree |
NEVERLOST
GLOBAL GPS TECHNOLOGY INTEGRATION, & SOLUTIONS
THANK YOU FOR YOUR CONSIDERATION!
FROM ALL OF US AT
