Business Unit Analysis

Unsatisfactory

Emerging

Proficient

Exemplary

Assignment Components

Differentiation Strategies: Description of each unit and its place in the portfolio, target market, brand likeness, gap analysis, merger/acquisition/joint venture possibilities

(CO1, CO2, O3, CO4, CO6)

The content submitted is either incorrect, or incomplete, regarding the five differentiating strategies.

The five elements of research on the differentiation strategies are partially identified, inconsistent in being analyzed and/or needs to be more clearly understandable in its presentation.

The five elements of research on the differentiation strategies are adequately identified, analyzed and are clearly understandable in the presentation.

The five elements of research on the differentiation strategies are identified, analyzed and clearly presented in great depth and breadth showing more valuable details.

SWOT analysis: Marketing, operations, HR, executive leadership, supply chain optimization, corporate responsibility and ethics, safety and quality

(CO1, CO2, CO6)

The content submitted is either incorrect, or incomplete, regarding the SWOT analysis.

The SWOT is weakly developed, constructed and supported and fails to meets the needs of the assignment providing some but not all of the needed data on the seven factors required.

The SWOT analysis is one that properly and adequately meets the needs of the assignment providing complete data on the seven factors required.

The SWOT analysis is one that not only properly meets the needs of the assignment providing complete data on the seven factors required but is presented in great depth and breadth showing more valuable details.

Growth and Profitability Strategies and top five strategic ideas and support (CO2, O3, CO6)

The content submitted is poorly analyzed, incorrect, or incomplete, regarding the strategies presented.

The presentation of ideas is weak or lacking in properly identified, fully described, well- reasoned, and supported content.

The presentation of ideas are adequately described, well- reasoned, supported and presented; covering them in a ranked order.

The presentation of ideas are clearly a high level analysis well-reasoned, supported and exceptionally presented; covering them in a ranked order.

Writing Components

Organization

Introduction

Transitions

Conclusion

Introduction is limited or missing entirely.

Transitions between slides are infrequent, illogical, or missing entirely.

Conclusion is limited or missing entirely.

Introduction is present but incomplete or underdeveloped.

Transitions between slides are sporadic.

Conclusion is recognizable, but incomplete or underdeveloped.

Introduction has an opening, provides some background information, and states the topic.

Transitions between slides are present.

Conclusion summarizes main argument and has a clear ending.

Introduction catches the audience’s attention, provides compelling and appropriate background info, and clearly states the topic.

Thoughtful transitions between slides are appropriate and help the flow of ideas.

Conclusion leaves the listener with a sense of closure and provides concluding insights.

Style

Tone

Audience

Word Choice

Visual design of presentation (i.e. background, pictures, etc.) is lacking or completely overpowers the presentation to the point of interfering with comprehensibility or design is inappropriate for the assignment.

Design of presentation (i.e. background, pictures, text, etc.) upstages the writing or speaking at inappropriate times, or visual design is too understated at points, or design is inconsistent.

Design of presentation (i.e. background, pictures, text etc.) is clear, appropriate for the assignment, balanced and compliments both the writing and speaking throughout the presentation.

Visual design of presentation (i.e. background, pictures, etc.) is clear, appropriate for the assignment balanced and compliments both the writing and speaking throughout the presentation. Visual design engages audience, does not distract from information.

Usage and Mechanics

Grammar

Spelling

Sentence structure

Any written portion (including writing on the slides and in notes) contains numerous errors in spelling, grammar, and/or sentence structure that severely interferes with readability and comprehension.

In any written portion (including writing on the slides and in notes), errors in spelling and grammar exist that somewhat interfere with comprehension.

Any written portion (including writing on the slides and in notes) follows conventions of spelling and grammar throughout. Errors are infrequent and do not interfere with comprehension.

The presentation is basically error free in terms of mechanics. In any written portion (including writing on the slides and in notes), grammar and mechanics help establish a clear idea and aid the reader in following the writer’s logic.

APA Elements

Attribution

Paraphrasing

Quotations

When appropriate or assigned

No attempt at APA format in presentation.

APA format is attempted to paraphrase, quote, and cite, but errors are significant.

Using APA format, accurately paraphrased, quoted, and cited in many spots throughout when appropriate or called for. Errors present are somewhat minor.

Using APA format, accurately paraphrased, quoted, and cited throughout the presentation when appropriate or called for. Only a few minor errors present.