Communication Midterm Assignment

fury12

5_overview_of_reports.pptx

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Reports

Organized information

in response to an expressed need

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Reports

Administration

Decisions

Information

Interpretation

Legalities

Planning

Records

Trend analysis

Short / Long: Rationale

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Short and Long

Response to need

Audience

lateral / vertical

specialized / lay

Data > Information

Objectivity

Professionalism

CMAPP

ABC

CFF

CAP

KISS

5WH

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Short

Single purpose / focus

Coupon > > > several pages

Format:

Memo > Letter

Report > Prepared form

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Short Reports: Alternative Classification

Incident

Periodic

Progress

Sales

Test

Etc.

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Informal (Short) Reports

Information

Investigation

Informative

Analytical

Evaluation

Recommendation

Evaluative versus Informative see Evaluative versus Informative Content.pptx

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Informative Reports: Organization

Patterns

Chronological (Sales over 4 quarters)

Topical/Spatial (Widget type/Geography)

Importance (High>low / Low>high)

House Style

Segments

Introduction / Background

Facts / Findings / Observations / Results

Summary

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Evaluative Reports: Approach

Deductive (Direct):

business: informed audience

problem  recommendation  facts  discussion

Inductive (Indirect):

Persuasion: uninformed audience

problem  facts  analysis  recommendation

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Evaluative Reports: Organization

Purchased Cars

Up-front costs

Overhead costs

Employee reactions

Leased Cars

Up-front costs

Overhead costs

Employee reactions

Employee-owned Cars

Up-front costs

Overhead costs

Employee reactions

Up-front Costs

Purchased cars

Leased cars

Employee-owned cars

Overhead Costs

Purchased cars

Leased cars

Employee-owned cars

Employee Reactions

Purchased cars

Leased cars

Employee-owned cars

Alternative/Option

Criterion / Issue

Renewing Fleet of Vehicles for Sales Staff

Purchasing Dept.

Finance Dept.

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Long

Multiple purpose / focus

Complexity

Conventions

Example: company annual report

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Long Report Conventions (1)

Common Front Pieces

Transmittal memo/letter

Cover page

Table of Contents

Abstract and/or Executive Summary

List of Figures / Illustrations)

Glossary (more likely: End Piece)

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Long Report Conventions (2)

Body

Common End Pieces

Appendix / Appendices

Glossary

Index

Works Cited (depending on style guide)

Bibliography (format as per style guide)

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Feasibility Proposal Report

Week 6 posting re Persuasive Communication (including proposals)

Assignment information and Grading Sheet in Assignments and Grading Sheets folder on website.

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