International business. Case study

Case  Study  Guideline  

Deadline  Week  8    

Homework  -­‐  Assignment   •  Case  Study:  in  groups  

•  Interna9onal  Business  nego9a9on:  Automobiles   and  ships  

•  ANSWER  1  ques9on  and  report.  The  ques4ons   will  be  Memorandum  3  or  4.    They  will  be   assigned.  

•  Use  the  case  PDF  for  your  main  source  of   informa9on  

Assignment  

•  Prepare  a  report.    The  Report  should  be  prepared   by  the  President’s  team  (made  up  of  sales,   marke9ng  technology,  finance  VPs  etc).  It  will  be   viewed  by  the  board/owners  as  a   recommenda9on  on  how  to  proceed  with:  

Strategy,  the  objec4ves  in  each  nego4a4on   strategy,  the  plan  to  achieve  objec4ves,  desired   outcome  for  each  nego4a4on  session.  

Deadline  Week  9