See the requirement below
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final_portion_assignments.docxFinal Portion Assignments (please respond you are all clear so we do not overlap):
1. Analysis Methodology - Description of the data analysis (Describe how you organized, sorted, combined, etc. the data) / Each team member must take one grouping and someone will have to take two.
· In this section, I believe we should break up the data in sections because we have a lot of questions. I think we should group the data by demographics (1-2) / Amie, store exposure (3-7) / Amie,
· purchase preferences (8-16) / Anu, store experience (17-24) / Anu, and
· Results - Presentation of the results section
· Tables and/or figures and a discussion regarding each table and figure that highlights, interprets, or gives a brief description of what your tables and figures display. Do not just repeat the numbers contained in the table/figure - interpret/explain the information displayed in the table/figure
· Discussion of each table should precede each table. In other words, interpretation/discussion of each table should be woven between the tables in your text.
2. Specifically answer your RQ - restate the RQ(s) and answer them / Each team member take one question to answer (Someone will have to take two).
a. What do consumers desire to see implemented into the product offered by Abercrombie & Fitch? New product or same product increased sizes. / Amie
b. What demographic best represents the consumer most likely to visit the retail stores? What demographic best represents the consumer most likely to drive sales ? / Sarah
c. Is the store marketing appropriately to increase/maintain sales? / Michelle
d. Does the marketing plan of Abercrombie & Fitch contribute to the perception of being "unfair"? / Michelle
e. Do the consumers believe that Abercrombie & Fitch can rehabilitate its behavior, and if so, what sort of practices does A&F need to adopt to "redeem" the organization? / Jesse
