week 6 QNT 561
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data_analysis_and_summary.docDATA ANALYSIS AND SUMMARY: A&F STORE
The following is summary of a survey that was carried out to establish the purchase preference and store experience of the customers visiting the Abercrombie & Fitch fashion store.
Out of 58 customers surveyed, 56 responded while two did not respond. Out of the 56 respondents, 58.93% had visited the store at least once, while 41.07% had never visited the store.
The survey proceeded to establish the reasons why some respondents had never visited the store. Here, 44 customers responded while 14 did not respond. Those who responded gave the following reasons why they did not visit the store. These are summarized in the following pie chart.
Purchase preferencesSelectionMusicScentEnteredOthers
From the above results, 15.91% of the responds did not visit the store because of selection (they had made the decision not to visit the store). Only 4.55% did not visit the store because of loud and blaring music while the same percentage did not visit the store because of unpleasant scent. No respondent failed to visit the store due to staff dissatisfaction. Only 38.64% gave other reasons for not visiting the store that included high prices, poor customer relations, lack of preferred size and style and personal reasons among others.
Small percentage of the A& F stores visited the store frequently. 3.57% visited the store more than once in a year while, 19.64% visited the store once per year. In addition, out of 55 respondents, only 12.73% considered the store for either purchasing or asking for gifts from their loved ones.
The following table summarizes the time when the respondents visited the store last.
|
|
Visits |
Purchases |
|
Within the last month |
3.51% |
3.51% |
|
Within the last year |
8.77% |
8.77% |
|
Over one year |
47.37% |
38.6% |
From the results, out of 57 respondents, the highest number visited the year last, over one year ago.
In addition, the highest number of respondents made purchases from the store over a year ago.
Out of those who purchased, 33.33% were satisfied with the purchase while 12.28% were not were not satisfied.
The following is a summary of the Main purchases from the store:
From the results, the largest numbers of purchases made were clothes.
The following tale is summary of the changes that would make the corresponding percentage of the customers visit the store more frequently.
|
|
|
|
Reputation |
14.29% |
|
Increased sizes |
35.71% |
|
Wide selection |
12.5% |
|
Others |
37.5% |
Store experience
The pie chart summarizes the amount of money spent at the store by customers. Out of 58 customers interviewed, 49 responded.
The highest number of customers spent less than $25 at the store.
In addition, 25.49% of the respondents had told their friend about the store while the rest had not.
Out of 58 respondents, 71.11%, 24.44% and 4.44% found the store clean and organized, clean but disorganized and dirty and disorganized respectively. In addition, out of 47 respondents, 46.81% interacted with the sales people while 53.19% did not interact with the sales persons at the store. The following chart summarizes the experiences of those who interacted with the sales people.
From the piece chart, small numbers of customers were highly satisfied. A fair percentage was satisfied.
Out of 54 respondents, 5.56% always found their sizes at the store, while 27.78% occasionally found their sizes at the store. The same percentage never found their preferred sizes.
In addition, out of 55 respondents, 12.73% found the available range of sizes adequate while 47.27% did not find the find the available sizes adequate. The rest did not shop at the store.
� EMBED Excel.Chart.8 \s ���
Purchase preferencesSelectionMusicScentEnteredOthers
_1463327522.xls
Chart1
| $25 or less |
| $26-$50 |
| $51-$100 |
| over $100 |
Sheet1
| Amount of money spent at the store | |
| $25 or less | 46.94% |
| $26-$50 | 18.37% |
| $51-$100 | 24.49% |
| over $100 | 10.20% |
_1463327525.xls
Chart1
| clothes |
| Fragrance |
| Acessories |
| Gift cards |
| No purchases |
Sheet1
| Customer purchases | |
| clothes | 38.60% |
| Fragrance | 5.26% |
| Acessories | 1.75% |
| Gift cards | 3.51% |
| No purchases | 50.88% |
_1463327533.xls
Chart1
| Selection |
| Music |
| Scent |
| Entered |
| Others |
Sheet1
| Purchase preferences | |
| Selection | 15.91% |
| Music | 4.15% |
| Scent | 4.15% |
| Entered | 36.36% |
| Others | 38.64% |
_1463327518.xls
Chart1
| Highly satisfied |
| satisfied |
| Dissatisfied |
| Not applicable |
Sheet1
| Customer experience with the sales persons | |
| Highly satisfied | 2% |
| satisfied | 28% |
| Dissatisfied | 10% |
| Not applicable | 60% |
