Business Policy Assignment

4940.001 Summer 5Wk1

Individual Case Assignment Part 1 - Environmental Analysis

DUE: Monday, June 9 in class at 6 PM : 2 hard copies.

The AIRLINE INDUSTRY

Short explanation of assignment: Review the industry information noted in Blackboard and

conduct additional research using the Internet or library to analyze the U.S. airline industry using

the PEST and FF frameworks covered in class and the text.

Address all of the component parts of SBI-1(A). PLEASE SEE TEMPLATE FOR SBI-

1(A) IN THE subfolders contained within “INDIVIDUAL ASSIGNMENT FOLDER”. The

template goes step by step and asks you to do research and answer certain questions. For

your individual assignment, YOU DO NOT HAVE TO SUBMIT THAT DOCUMENT. It

is a guideline to use that makes sure you address all points.

Following along with the template and addressing all issues in that by making rough notes

for yourself, will help you score better and keep you on track.

FORMAT:

Your final report should be at typed in 12-point Times New Roman font. Use SINGLE-spacing

and 1” margins on all sides. Allow a space between your paragraphs. With this format, your

report should be a minimum of 1.5 pages in length (ideally 2 pages), plus your reference list.

Avoid overly lengthy wording and a report that is 3+ pages as that is unnecessary.

Please use the outline giving you into class for your report. It is also in the “INDIVIDUAL

ASSIGNMENT FOLDER” for your reference again 

THUS, YOU FOLLOW ALONG THE TEMPLATE THAT’LL HELP/ GUIDE YOU ALONG

AS TO WHAT ALL NEEDS TO BE ANSWERED OR ADDRESSED….AND WHEN YOU

DO THE WRITE UP YOU FOLLOW THE GUIDELINE FOR THE REPORT FORMAT.

You may type your report in concise, bullet-point format, but be sure to be clear, complete, and

entirely understandable in the context of the issue you are addressing and the level of explanation

required as discussed in class.

You MUST also note your sources of information. Use in-line citations and provide a list of

references as an attachment to your write up. You should have a minimum of three sources. (If

you are not familiar with APA style citations and references, ‘Google it’.)

Grading will be based on (a) completeness in covering all aspects of Environmental Analysis and

(b) accuracy in applying the concepts to this industry.