Advertising and Experience Design Strategies

Grading Criteria

Proficient

Maximum Points

Examine the IMC strategy for a current product.

Examination is specific, clear, and appropriate. Examination includes various types of marketing communication for the product.

12

Identify the strengths and weaknesses within the strategy.

All obvious strengths and weaknesses are identified.

12

Examine what effect IMC strategies have on marketing management.

Examination of the effect of IMC strategies on marketing management is complete, accurate, and concise.

12

Evaluate and compare the communication strategies for the product you chose against those of a competitor. Use the literature to explain why one approach is superior to another.

Communication strategies are compared and contrasted in all aspects. Justification for why one approach is superior is specific, accurate, and supported by relevant literature.

16

Writing Standards

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

8

Total:

60