Business Proposal- For starsolva

Presentations Weeks 10 & 11 – specific dates will be advised during trimester.

Please note that while this assessment is not due until the end of term, groups should start working on the assessment as early in term as possible to maximise their chances of obtaining a good mark. Groups that leave the assessment until week 9 or later are unlikely to do well.

Submission:

Reports: Step 1 – upload to Turnitin for similarity checking

Teams need to upload 1 copy of their submission to Turnitin for similarity checking – you will receive an email from Turnitin regarding access sent to the email given to KOI when enrolling. If you have not received this email by the end of week 4, please contact your tutor immediately.

Step 2 – upload to Moodle for marking

Once you are happy with the level of similarity, the assessment needs to be uploaded to Moodle for marking.

Reports not submitted to both Turnitin and Moodle as required may not be marked.

Only one copy of the report should be uploaded to Moodle and to Turnitin – please see the Assessment submission instructions in Moodle - i.e. groups are to nominate 1 member to upload any drafts plus the final submissions

Presentations: Oral presentation supported by appropriate visual aids – all group members MUST participate.

Topic: An entrepreneurial business proposal – budget $200,000 for the first year.

Task Details: An Entrepreneurial Venture - groups are to develop an entrepreneurial product or service that could be commercialised. The group is to assume it is seeking funding of $100,000 to add to the existing funds of $100,000, and include a financial plan for the use of these funds for the first financial year.

The product or service should be original and producible (i.e. no science fiction). The primary target market should be local, although secondary markets may be reached via the internet. Pricing, distribution and promotion strategies should reflect this.

To assist groups in managing their progress, all groups should be finalised by week 4 and advise the tutor of their chosen product or service and primary market for approval.

The proposal should be communicated in a 2000 – 2500 word report, containing all relevant detail and supporting evidence (in attachments), and a presentations as if to a potential financer. The presentation should be a sale pitch for the business venture.

Presentation:

Report: Students should present this idea/venture in a 2000 - 2500 word report containing:

1) A Title Page (consider the design – it needs to look attractive and professional)

2) Executive Summary

3) Table of Contents

4) Background (to the idea)

5) Mission

6) Product (Service) offering

7) Market analysis

a) Industry analysis

b) Competition

8) Primary Target market

9) Marketing

a) Product (probably similar to section 3 above – additional detail where necessary)

b) Pricing

c) Distribution

d) Promotion

10) Financial plan

11) Critical risks

12) Reference list identifying all sources used – these should also be found in the body of the report where used and referenced using Harvard - Anglia style referencing.

13) Attachments as required.

Remember, images of the product, brand and promotions will add value to the report.

Oral Presentation: Presentations should be a “sales pitch” covering the main elements as below – detail should be contained in the report. Information can be covered in any order in the presentation, but should contain all main elements of the Report.

All group members must participate in the presentation. While it is not expected that you will “dress” for the presentation, students should make an effort to look clean and tidy at least.

You will need to present your product marketing proposal to the class in a presentation lasting NO LONGER THAN 10 minutes. Groups exceeding 10 minutes will be asked to stop. It is strongly recommended that groups prepare their presentations well in advance of the presentation date, and make some effort to practice their presentation. This will improve the presentation overall, and give groups a chance to improve and time manage their presentations.

The class represents the funding source that will authorise funding for your group to proceed if they are persuaded your ideas and product marketing proposal will be effective.

Groups should use any visual aids they need to “SELL” their ideas to the managing body. More involving (better) presentations use more than just a set of power-point slides.

Marking Guides:

Report

Presentation Marking

All group members must participate in the presentation. There are no make-up presentations.

All group members will be awarded the same mark for both the report and the presentation. Therefore group members who put in less effort can lower the marks of their group partners. Individual marks may be adjusted up or down depending on individual effort.

Students missing the presentation must provide a medical certificate or other suitable evidence, and gain the approval of other group members, if they are to be awarded the presentation marks. The remaining group members need to be prepared to stand in for the missing group member – i.e. present the material of the missing member.