fiance paper

Insert surname1

Name of the professor

Name of the student

Subject

Date

Name of the company

Johnson & Johnson

Industry the company is engaged in

Medical devices, pharmaceutical products together with consumer packaged goods

The stock exchange it trades on and their ticker symbol

New York stock exchange, ticker symbol is JNJ

A link to the most recent financial report you will be using for the project

http://www.investor.jnj.com/annual-reports.cfm

Reason for company selection

Founded in 1886, Johnson and Johnson has witnessed very significant growth of the business in terms of market share, product portfolio and even market capitalization. This exponential growth of the company makes it a rather interesting case study for my work. In addition, Johnson and Johnson is the first recipient of Benjamin Franklin Award for Public Diplomacy for its role in the support of educational programs in the year 2005. Other record breaking “accolades” that make the company an interesting study case is the ranking of the corporation according to Harris interactive National corporate reputation survey. The company has stayed on top of this ranking for the past seven years. Jonson and Johnson was however “dethroned” from the top spot in 2005. In 2008, Barron’s magazine listed the company as the world’s most respected company. Winning these recognitions must be due to several unique operational factors of the company. this is the motivation behind the choice of Johnson and Johnson