Marketing Strategies: Case Analysis

Week 3 Rubric

Case Analysis

Content /35

New Product Strategy:

Identify root problem – one paragraph

Identify target market and segmentation strategies

New product strategy

Format: /5

3 references

3 pages (not including references page)

Total /40

Has the NASCAR fan base become too old, similar to Harley Davidson? Also similar to Harley Davidson, NASCAR must attract new and younger market segments. Should NASCAR have activities that involve the fans between races to increase fan engagement, similar to baseball? What about more diverse drivers besides white males? For instance, currently there is a female, Danica Patrick, driving in NASCAR. Will Ms. Patrick attract a new market segment base of females?

General APA Writing Tips (Not required for week 3 assignment):

In general, there is a 1/2" paragraph indention for the first line of each new paragraph. The APA writing style uses left justify only, is double spaced, and includes a cover sheet. There is a 1" margin on all four sides and header on each page (directions for the 6th edition are below).

There are no blank lines between paragraphs in the APA writing style. To delete the extra lines between paragraphs: in Word, click Paragraph, Spacing, then check the box that says, "Don't add space to the paragraphs of the same style."

To format the header for the first page and subsequent pages of the work in the 6th Edition of the APA Manual: Open a new Word document, click Page Number > top of Page > select Option 1. Under Design, click the box that says, "Different First Page."

Then type "Running head: SHORTENED TITLE [insert the name of your shortened title in all caps] and tab the page number to the right margin. Close the header.

On the second and subsequent pages of the work, click Page Number > Top of Page > select Option 1 and type SHORTENED TITLE [insert the name of your shortened title in all caps] and tab the page number to the right margin Close the header

To see the layout of a sample APA paper, look in the APA Manual, 6th Edition pp. 41-59

For academic writing, the writer is expected to write in the third person. In the third person, the writer avoids the pronouns, "I, me, we, and our." The third person is used to make the writing more objective by taking the individual, "self," out of the writing. This method is very helpful for academic writing, a form in which facts, not opinions, drive the tone of the text. Writing in the third person allows the writer to come across as unbiased and, thus, more informed (APA Manual, 6th Edition, p. 69)