marketing print

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Bank of America is the business the project will be done on.

The assignment is to seek out a local service provider (or, alternately, a “goods” business that has a heavy services component in its business) and develop a service blueprint. You may choose any business that you feel you can use to map out a blueprint; however, it should be for a specific company and not just a typical firm in the industry. You will be expected to construct a complete, detailed service blueprint report for the chosen service provider presented in a 4-6 page report using 12-size font, Times New Roman or Arial, double-spaced with once-inch or one and half inch margins. A cover page and a bibliography are required.

Requirements

1. Actual Service Blueprint : This assignment will allow you to demonstrate your understanding of the blueprint concepts from class and ability to apply them in looking at a particular service provider. You may need to visit the business you have chosen in order to complete this part of the assignment but it can be done in some instances with online research of the business. Blueprint can be done using MS Word or PowerPoint (lines, objects, arrows, etc.)

Potential bottlenecks in the service delivery process should be identified on the blueprint.

2. Written Assignment : In addition to the actual blueprint, you will also write a report that addresses the following issues:

(1) A brief introduction about the company;

(2) Identify and describe two-three potential bottlenecks in the service delivery process;

(3) Suggest possible solutions/alternatives to address these (potential) problem areas;

(4) Discuss how a service blueprint might be used in each of the following areas in this organization: marketing, human resource management, and operations;

(5) Conclusion.

Blueprint would be placed at the end of report after the Bibliography as an Appendix.