English Persuasive MEMO
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sample_persuasive_message....docxSAMPLE PERSUASIVE MESSAGE
Date: May 14, 20xx
To: Employees of 2D Design
From: Terry Jones, Production Manager
Subject: Challenge to Reduce Use of Overnight Mail
We all love overnight shipping. It makes our work more efficient and our lives easier. We love it so much that we tend to overuse it. So as with many good things, we need to cut back.
Our bills for overnight shipping are at an all-time high, and the CFO has threatened drastic cuts in the budget if these bills are not significantly reduced by the next quarter. I think we can meet this challenge without having budget cuts imposed. I know that subcontractors do not always meet their deadlines, which often makes it necessary for us to ship overnight to our clients. Over the next few weeks, I will be meeting with all subcontractors with whom we have had deadline problems, and in some cases we may need to find new subcontractors. I also know that clients often set unreasonable deadlines. I will be working with the legal department to set up new contract policies that require clients to pay for overnight shipping when their deadlines are particularly tight.
I also know, however, that overnight shipping often is used for projects in which no subcontractors are involved and in which deadlines are not unreasonable. This means that the problem also is with our own scheduling; therefore, over the next few weeks I will be meeting with all design teams to discuss whether there are particular problem areas or if we simply need to set more realistic deadlines.
Better internal and external scheduling coordination will have many benefits. We will have better relationships with our subcontractors—and in some cases better subcontractors—as well as with our clients. Perhaps most importantly, we will have fewer sessions of working around the clock to meet a deadline. These sessions undermine everyone’s morale and often undercut the quality of our work. While I am meeting with the subcontractors and the design teams, you can do your part by forming new shipping habits. Before using an overnight shipping service, check to make sure the client really needs the material the next day.
1. If the client really does need it the next day, see if faxing is an option. In many cases, faxed material can be used until the original arrives.
1. If the client doesn’t need the material the next day, use standard delivery instead.
